Scoot over DevOps, make room for DesignOps – Diginomica

DiginomicaScoot over DevOps, make room for DesignOpsDiginomicaHaving just left Enterprise UX, there were a lot of themes that resonated with me around servant leadership – making sure we as a design organization understand who we're in service to. That has many concentric circles. It starts obviously with my team …

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Scoot over DevOps, make room for DesignOps – Diginomica

Should sales be used to measure the ROI of influencer marketing? – Econsultancy (blog)

Should sales be used to measure the ROI of influencer marketing?Econsultancy (blog)As influencer marketing gets more sophisticated (and expensive), the demand for reliable measumrent of ROI is increasing rapidly. Are you measuring the value of your efforts the right way? According to research from Linqia, marketers are predicted to …

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Should sales be used to measure the ROI of influencer marketing? – Econsultancy (blog)

JWT CEO Ingram sees creative work unfolding in experiential marketing and product utilization – The Drum

The DrumJWT CEO Ingram sees creative work unfolding in experiential marketing and product utilizationThe DrumAhead of the awards being dished out at Cannes Lions later this month, the global chief executive of J. Walter Thompson has highlighed the role that experiential marketing is set to play and the importance of using product technology to tell a story.

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JWT CEO Ingram sees creative work unfolding in experiential marketing and product utilization – The Drum

Introducing A New Breed of UX Analytics: Here’s Why Traditional UX Falls Short – PSFK (subscription)

PSFK (subscription)Introducing A New Breed of UX Analytics: Here's Why Traditional UX Falls ShortPSFK (subscription)With the many advancements in Artificial Intelligence (AI) and Big Data, as well as the numerous channels (desktop, mobile, and tablet) marketers have at their disposal to connect with users, it's never been a better time to revamp your UX design to …

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Introducing A New Breed of UX Analytics: Here’s Why Traditional UX Falls Short – PSFK (subscription)

Nonprofit Fundraising, Part 1: How to Plan Your First Successful Event – Business 2 Community

Nonprofit Fundraising, Part 1: How to Plan Your First Successful EventBusiness 2 CommunityEven if you have the cause, idea, and enthusiasm needed to run a successful fundraiser — pulling it off is easier said than done. How can you make sure your fundraiser goes off without a hitch? No matter how big or small your fundraiser is, there's …

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Nonprofit Fundraising, Part 1: How to Plan Your First Successful Event – Business 2 Community

Guesty raises $3M to be a Salesforce for property managers – TechCrunch

TechCrunchGuesty raises $3M to be a Salesforce for property managersTechCrunchGrowth and consolidation in vacation marketplaces has driven investment into the short-term rentals market. Some analysts are even projecting the short-term rentals market to hit $169.7B by 2019 and $193.9B by 2021 due to changes in the travel industry …

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Guesty raises $3M to be a Salesforce for property managers – TechCrunch