Is marketing enough to tackle gender inequality? – The Drum

Is marketing enough to tackle gender inequality?The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Is marketing enough to tackle gender inequality? – The Drum

How Elon Musk showed he’s a master of deception – Mashable

MashableHow Elon Musk showed he's a master of deceptionMashableThe Tesla Model 3 is finally here. It ships in August and costs $35,000. Only it doesn't, and it doesn't. Tesla didn't exactly lie to us outright. …

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How Elon Musk showed he’s a master of deception – Mashable

Lead Qualification — When to Say Goodbye to Poor Leads – Business 2 Community

Business 2 CommunityLead Qualification — When to Say Goodbye to Poor LeadsBusiness 2 CommunityIn sales, we all walk that fine line of pursuing leads without pushing them away. It's a dance that we delicately engage in with all our potential customers. Sometimes it works, sometimes it doesn't. But what about lead qualification? Most of us are …

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Lead Qualification — When to Say Goodbye to Poor Leads – Business 2 Community

Scoot over DevOps, make room for DesignOps – Diginomica

DiginomicaScoot over DevOps, make room for DesignOpsDiginomicaHaving just left Enterprise UX, there were a lot of themes that resonated with me around servant leadership – making sure we as a design organization understand who we're in service to. That has many concentric circles. It starts obviously with my team …

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Scoot over DevOps, make room for DesignOps – Diginomica

Should sales be used to measure the ROI of influencer marketing? – Econsultancy (blog)

Should sales be used to measure the ROI of influencer marketing?Econsultancy (blog)As influencer marketing gets more sophisticated (and expensive), the demand for reliable measumrent of ROI is increasing rapidly. Are you measuring the value of your efforts the right way? According to research from Linqia, marketers are predicted to …

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Should sales be used to measure the ROI of influencer marketing? – Econsultancy (blog)