Jen Faull promoted to brands editor at The Drum – The Drum

The DrumJen Faull promoted to brands editor at The DrumThe DrumThe Drum has promoted Jen Faull to the newly created role of brands editor as it continues to build its coverage of the global brand marketing sector. Faull previously held the role of deputy news editor before a new structure was introduced earlier in …

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Jen Faull promoted to brands editor at The Drum – The Drum

Unilever Foundry, IBM and Adobe join The Drum and TBWA for Machines + Marketers event – The Drum

The DrumUnilever Foundry, IBM and Adobe join The Drum and TBWA for Machines + Marketers eventThe DrumThe event, supported by TBWA as partners, will see top marketers coming together to discuss the future of talent and the changing business models of marketing business, particularly within the context of an increasing use of automation and artificial …

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Unilever Foundry, IBM and Adobe join The Drum and TBWA for Machines + Marketers event – The Drum

What your data needs to tell you – Hindu Business Line

Hindu Business LineWhat your data needs to tell youHindu Business LineIn fact, a recent Gartner report suggests that by 2017, the CMO's marketing tech spending will top CIO's technology spend, as originally predicted by Gartner in 2012. The data-driven marketing campaigns that have gone wrong typically lack structured …and more »

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What your data needs to tell you – Hindu Business Line

Facebook ad optimization startup Smartly.io targets US growth after $20M secondary funding – TechCrunch

TechCrunchFacebook ad optimization startup Smartly.io targets US growth after $20M secondary fundingTechCrunchSmartly.io, a Helsinki-based company that makes automated marketing software for Facebook and Instagram advertisers, announced today that it has raised $20 million in secondary funding by selling some of its existing stakeholder's shares to venture …and more »

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Facebook ad optimization startup Smartly.io targets US growth after $20M secondary funding – TechCrunch

Unilever’s VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic imperative’ – The Drum

The DrumUnilever's VP of marketing: 'working with startups isn't an optional extra, it's a strategic imperative'The DrumDespite being in the midst of one of its biggest marketing efficiency drives, the global executive vice-president of marketing at Unilever has said that experimenting with startups remains a business imperative. The FMCG giant's startup division, the …and more »

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Unilever’s VP of marketing: ‘working with startups isn’t an optional extra, it’s a strategic imperative’ – The Drum

Unilever’s VP of marketing: ‘working with startups isn’t an optional … – The Drum

The DrumUnilever's VP of marketing: 'working with startups isn't an optional …The DrumDespite being in the midst of one of its biggest marketing efficiency drives, the global executive vice-president of marketing at Unilever has said that …and more »

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Unilever’s VP of marketing: ‘working with startups isn’t an optional … – The Drum