Survey results: Here’s what 376 marketers say is working in online marketing – Marketing Land

Survey results: Here's what 376 marketers say is working in online marketingMarketing LandLast year, I attempted to answer these questions with an original survey I called “What Works in Online Marketing,” and I walked away with some interesting revelations about the state of the industry. Now that it's a year old, I figured it was time to …

Continue at source: 

Survey results: Here’s what 376 marketers say is working in online marketing – Marketing Land

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

The DrumIs Amazon Studios' marketing better than Netflix's? It depends on the goalsThe DrumBoth companies have aligned their marketing to meet their specific goals. Netflix puts everything, even if it does seem sometimes skimpy, into promoting the day the movie hits streaming. Amazon designs much more traditional campaigns meant to sell …and more »

View original article: 

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

Magic Johnson reveals the truth about LaVar Ball that we’ve suspected all along – Mashable

MashableMagic Johnson reveals the truth about LaVar Ball that we've suspected all alongMashableInsufferable blowhard or marketing genius who's subverting the dominant paradigm with his outlandish claims and $500 shoes? This is what the sports internet has debated ad nauseam for months about LaVar Ball, the most famous father in basketball.and more »

This article is from:

Magic Johnson reveals the truth about LaVar Ball that we’ve suspected all along – Mashable

CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation – The Drum

The DrumCMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentationThe DrumIt almost seems that the words 'personalisation' and 'segmentation' have become interchangeable in the marketing community. To me, this is a slippery slope: segmentation on its own is static – it can't address the changing needs and preferences of …

Originally posted here:  

CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation – The Drum

Brainshark to Integrate with Microsoft Dynamics 365 – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)Brainshark to Integrate with Microsoft Dynamics 365MarTech Series (press release) (blog)Steven Wright, senior analyst at Forrester Research, wrote, “The more the solution can integrate seamlessly with the CRM and reduce the need to access one more application, the better it can support seller efficiency by reducing the time required to …and more »

Visit site:

Brainshark to Integrate with Microsoft Dynamics 365 – MarTech Series (press release) (blog)

How Exposed Is Your Business to Cyberattacks? – Business 2 Community

Business 2 CommunityHow Exposed Is Your Business to Cyberattacks?Business 2 CommunityTaking measures to safeguard against cyberattacks is like taking daily vitamins: everyone knows they should, but often neglect this important part of staying digitally (or physically) healthy. One of the single largest challenges facing businesses …

Link to article – 

How Exposed Is Your Business to Cyberattacks? – Business 2 Community