Creating a new campaign is not the question – transforming your marketing is – The Drum

The DrumCreating a new campaign is not the question – transforming your marketing isThe DrumEd Bastian, the chief executive of Delta, recently said that if you're not growing as a business you're going through slow-motion liquidation. (Just wait until the next airline downturn, Mr. Bigshot.) The rapacious drive for growth that defines late …

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Creating a new campaign is not the question – transforming your marketing is – The Drum

How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry – Forbes

How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded IndustryForbesWhile working at his third job out of college, Clint Smith witnessed firsthand how startups dependent on investor funding can suffer when financial markets take a turn for the worse. The company eventually pulled through its rough spot, but the …

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How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry – Forbes

Has Snap’s Disastrous Performance Ruined IPOs for Everyone? – NBCNews.com

NBCNews.comHas Snap's Disastrous Performance Ruined IPOs for Everyone?NBCNews.comMelissa Parrish, an analyst at Forrester Research, said a source of this irrational thinking is the investment community's tendency to refer to and think of technology firms as a single category, despite significant differences in business models and …and more »

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Has Snap’s Disastrous Performance Ruined IPOs for Everyone? – NBCNews.com

2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor … – IT Business Net

2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor …IT Business Net"Buy-in from the C-suite could be one reason for the growing user research budgets we've seen in this survey over the last four years," said Brian Smith, VP of Marketing at UserTesting. "According to Forrester Research, the revenue impact from a 10 …

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2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor … – IT Business Net

2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor … – Broadway World

2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor …Broadway World"Buy-in from the C-suite could be one reason for the growing user research budgets we've seen in this survey over the last four years," said Brian Smith, VP of Marketing at UserTesting. "According to Forrester Research, the revenue impact from a 10 …and more »

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2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor … – Broadway World

2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor … – Yahoo Finance

2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor …Yahoo Finance"Buy-in from the C-suite could be one reason for the growing user research budgets we've seen in this survey over the last four years," said Brian Smith, VP of Marketing at UserTesting. "According to Forrester Research, the revenue impact from a 10 …and more »

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2017 UX and User Research Industry Report Finds Spikes in UX Budgets, Testing Frequency and Competitor … – Yahoo Finance