Vox Pop: is a new-look Snapchat the right way forward? (Part 2) – The Drum

The DrumVox Pop: is a new-look Snapchat the right way forward? (Part 2)The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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Vox Pop: is a new-look Snapchat the right way forward? (Part 2) – The Drum

Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform – TechCrunch

TechCrunchPhotoslurp bags $870k for its 'shop the look' UGC marketing platformTechCrunchThe team's SaaS platform is designed for brands to build influence by leveraging user generated content (UGC) in their marketing — with the underlying premise being that online advertising is delivering diminishing returns, thereby placing more …and more »

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Photoslurp bags $870k for its ‘shop the look’ UGC marketing platform – TechCrunch

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads – Marketing Land

Marketing LandSnapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app adsMarketing LandHeading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand's ad on the mobile app, even if they didn't directly engage with the …and more »

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Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads – Marketing Land

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie … – Marketing Land

Marketing LandSnapchat rolls out conversion-tracking Snap Pixel for brands to tie …Marketing LandInitially, Snapchat's tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike …and more »

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Snapchat rolls out conversion-tracking Snap Pixel for brands to tie … – Marketing Land

Video Ad Tech Company Pixability Is Now a Facebook Marketing Partner – Adweek

Video Ad Tech Company Pixability Is Now a Facebook Marketing PartnerAdweekVideo Ad Tech Company Pixability Is Now a Facebook Marketing Partner. Pixability became a Snapchat Certified Partner earlier this month. By David Cohen. |. 2 hours ago…

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Video Ad Tech Company Pixability Is Now a Facebook Marketing Partner – Adweek

5 Social Media Content Marketing Trends to Watch Heading Into … – Adweek

Adweek5 Social Media Content Marketing Trends to Watch Heading Into …AdweekThe field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up. Above all else …and more »

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5 Social Media Content Marketing Trends to Watch Heading Into … – Adweek