6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

Adweek6 Interesting Social and Mobile Marketing Stats From This WeekAdweekThe Guardian reported that U.K.-based online fashion retailer Boohoo' sales are up 51 percent thanks to paying Instagram influencers to market its brand. In January and February, the publication noted, Boohoo's sales reached £295 million, which equals …and more »

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6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing – Mobile Marketing Watch

Mobile Marketing WatchCMO Study Hopes to Help Marketers 'Separate Hype from Reality' in Mobile MarketingMobile Marketing WatchFor mobile marketers seeking to separate hype from reality, help is on the way. To assist CMOs in taking advantage of mobile technologies to increase customer engagement, The CMO Club, in partnership with Oracle Marketing Cloud, has just released “The …and more »

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CMO Study Hopes to Help Marketers ‘Separate Hype from Reality’ in Mobile Marketing – Mobile Marketing Watch

AstraZeneca’s pivot point might not come until 2018 – Financial Times

Financial TimesAstraZeneca's pivot point might not come until 2018Financial TimesSocial media newsfeeds have been called “the marketing equivalent of PPI”. Sewerage surcharges have been attacked by Ukip members as “the PPI of the water industry” (they appear strangely expert on the subject). Then, on Thursday, fast-rising ground …and more »

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AstraZeneca’s pivot point might not come until 2018 – Financial Times

Facebook Marketplace update: 8% more spend is being pushed to Audience Network – Marketing Land

Marketing LandFacebook Marketplace update: 8% more spend is being pushed to Audience NetworkMarketing LandFacebook has made no secret of its aggressive plans for broadening the market for its Audience Network. In a bid to attract publishers, the company officially adopted header bidding in March, and it has tweaked some of its stances on transparency to …

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Facebook Marketplace update: 8% more spend is being pushed to Audience Network – Marketing Land

Eleonora Rocca ci racconta il Mashable Social Media Day: tra pitch, premi, workshop, party and more – StartUp Magazine (Comunicati Stampa)…

Eleonora Rocca ci racconta il Mashable Social Media Day: tra pitch, premi, workshop, party and moreStartUp Magazine (Comunicati Stampa) (Registrazione) (Blog)Quali differenze lampanti evidenzi dalla prima alla quarta edizione del Mashable, oltre ad un affluenza aumentata esponenzialmente? Vi è più sensibilità delle aziende in tema web marketing/social media marketing? Sta l'Italia accelerando il passo in …and more »

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Eleonora Rocca ci racconta il Mashable Social Media Day: tra pitch, premi, workshop, party and more – StartUp Magazine (Comunicati Stampa)…

Gaining Customer Loyalty By Building Your Brand One Step at a Time – Loyalty360

Gaining Customer Loyalty By Building Your Brand One Step at a TimeLoyalty360Dipanjan Chatterjee, vice president and principal analyst, branding and marketing strategy, Forrester Research, helped author the new report, “We're Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets Processes: …

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Gaining Customer Loyalty By Building Your Brand One Step at a Time – Loyalty360