Bringing influencer marketing to small businesses, Unity Influence … – TechCrunch

TechCrunchBringing influencer marketing to small businesses, Unity Influence …TechCrunchInfluencer marketing is the "in" thing right now that all the hip brands are using to stay relevant with their even hipper young audiences. While it used to..and more »

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Bringing influencer marketing to small businesses, Unity Influence … – TechCrunch

Are We Entering the Era of Millisecond Marketing? – Adweek

AdweekAre We Entering the Era of Millisecond Marketing?AdweekCloud-based customer-relationship-management platforms simplified the process of compiling and tracking prospects and leads. Advanced content-creation software made it easier to churn out designs and graphics. Marketing automation tools let businesses …

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Are We Entering the Era of Millisecond Marketing? – Adweek

NUVI Unveils New Social Listening Platform Built for Businesses – Mobile Marketing Watch

Mobile Marketing WatchNUVI Unveils New Social Listening Platform Built for BusinessesMobile Marketing Watch“Social media can be a goldmine – or landmine – for businesses,” said Derek Bryce, president of sales and marketing at NUVI. “It's never been more important for companies to keep an ear to the ground, but with the rapid pace and sheer number of social …

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NUVI Unveils New Social Listening Platform Built for Businesses – Mobile Marketing Watch

The latest social media craze for marketers: Going offline – Marketing Land

Marketing LandThe latest social media craze for marketers: Going offlineMarketing LandThat's why many marketers struggle to measure social media ROI. Meanwhile, TrackMaven research showed that content marketing output in 2015 rose by 35 percent, but engagement dropped by 17 percent across blogs, Facebook, Instagram, Twitter, …

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The latest social media craze for marketers: Going offline – Marketing Land

The myth of storytelling in marketing and why brands should encourage ‘story sharing’ – Econsultancy (blog)

The myth of storytelling in marketing and why brands should encourage 'story sharing'Econsultancy (blog)The word 'story' is so compelling (and so heavily employed) in marketing, because it evokes emotional reactions rooted in our childhood. Many of the stories told us by our parents were in turn heard from their parents before that and so on. It is this …

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The myth of storytelling in marketing and why brands should encourage ‘story sharing’ – Econsultancy (blog)

The single best way to improve your online advertising – Econsultancy (blog)

The single best way to improve your online advertisingEconsultancy (blog)After speaking with three roundtables of client-side marketers, our moderator for the discussions, Carolyn Tair, financial services marketer at AMP, concluded that the success of online marketing hinges on having a clear, written-down strategy. Without …

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The single best way to improve your online advertising – Econsultancy (blog)