Internal Memo: MRM//McCann Announces 5 New Business Wins – AgencySpy

Internal Memo: MRM//McCann Announces 5 New Business WinsAgencySpyThis morning agency's chief operating officer, Kate MacNevin, sent out an internal memo congratulating employees on five new business wins, all of them recent. GSK appointed the agency as global digital and multichannel marketing agency of record for …

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Internal Memo: MRM//McCann Announces 5 New Business Wins – AgencySpy

Influencer Marketing: Old-School Rules Still Apply – Adweek

AdweekInfluencer Marketing: Old-School Rules Still ApplyAdweekUnless you're having an e-tox (or you're devoid of cell reception), you've probably witnessed a tremendous change in the way brands are allocating their marketing spend and teams, shifting significant budgets towards influencer campaigns. Nineties …and more »

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Influencer Marketing: Old-School Rules Still Apply – Adweek

Using Digital Influencers to Drive Shopper Marketing Strategy – Adweek

AdweekUsing Digital Influencers to Drive Shopper Marketing StrategyAdweekBecause of platforms like Pinterest and Instagram, the shopper's path to purchase, beginning with inspiration, is becoming even more self-led. Not only that, but consumers are less inclined to blindly follow traditional advertising and are seeking the …and more »

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Using Digital Influencers to Drive Shopper Marketing Strategy – Adweek

Strike Social Among Fastest-Growing Advertising & Marketing Companies – Mobile Marketing Watch

Mobile Marketing WatchStrike Social Among Fastest-Growing Advertising & Marketing CompaniesMobile Marketing Watch3 advertising and marketing company in the U.S. and the No. 1 fastest-growing company across all sectors in Illinois. Published each year since 1982, the Inc. 500 highlights America's fastest-growing privately owned companies…

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Strike Social Among Fastest-Growing Advertising & Marketing Companies – Mobile Marketing Watch

Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV – Marketing Land

Marketing LandFacebook offers in-stream-only video ad buys as it looks to rival YouTube, TVMarketing LandSo with this announcement we're excited to offer both of these things to advertisers who are running campaigns with us,” said Facebook product marketing manager Kate Orseth. In-stream buyers will be able to choose to have their ads appear as mid-roll …and more »

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Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV – Marketing Land

How tech can stand up to racism and bigotry – Mashable

MashableHow tech can stand up to racism and bigotryMashableThe time for silence is over. The time for action is now. Elizabeth Ames is senior vice president of marketing, alliances, and programs at the Anita Borg Institute, a nonprofit founded on the belief that women are vital to building technology that the …and more »

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How tech can stand up to racism and bigotry – Mashable