Forrester: Self-driving cars will be a marketing boon – Marketing Dive

Forrester: Self-driving cars will be a marketing boonMarketing DiveForrester Research predicts that self-driving, also called autonomous, cars will become hubs for marketing and advertising to a captive audience, the research revealed in a blog post containing takeaways from its Autonomous Vehicles Will Reshape the …and more »

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Forrester: Self-driving cars will be a marketing boon – Marketing Dive

China arrests hackers behind one of the world’s largest malware infections – Mashable

MashableChina arrests hackers behind one of the world's largest malware infectionsMashableNews of it emerged a month ago, and it's been estimated to have infected 250 million computers worldwide — or about 20 percent of corporate networks. The hackers behind it worked at a Beijing digital marketing company named Rafotech, had earned more …and more »

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China arrests hackers behind one of the world’s largest malware infections – Mashable

The cloud wars explained: Amazon is dominating, but Microsoft and Google are striking back – Business Insider UK

Business Insider UKThe cloud wars explained: Amazon is dominating, but Microsoft and Google are striking backBusiness Insider UK(There's a third layer called "Software as a Service," or SaaS, which refers to applications that run in the cloud like Microsoft's Office 365, Google's G Suite and Salesforce's products for sales and marketing. While these products are powered by the …and more »

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The cloud wars explained: Amazon is dominating, but Microsoft and Google are striking back – Business Insider UK

Look internally to achieve external marketing impact and better results – MarTech Today

MarTech TodayLook internally to achieve external marketing impact and better resultsMarTech TodayMarketing is arguably the profession going through the biggest transformation, with the most potential to boost a company's revenue growth. The ability to delight, engage, create and build customer loyalty through great experiences and superior …

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Look internally to achieve external marketing impact and better results – MarTech Today

Hype risks derailing AI gold rush, warns Gartner – Mobile Europe – Mobile Europe

FudzillaHype risks derailing AI gold rush, warns Gartner – Mobile EuropeMobile EuropeHype and tenuous definitions are threatening to derail the potential of artificial intelligence (AI), a new report has warned.AI in almost every new software product by 2020 | ITWebITWeball 3 news articles »

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Hype risks derailing AI gold rush, warns Gartner – Mobile Europe – Mobile Europe

Facebook lets brands, publishers connect Groups to their Pages – Marketing Land

Marketing LandFacebook lets brands, publishers connect Groups to their PagesMarketing LandFacebook is opening up Groups to Pages but will not yet allow Page owners to target ads to Group members through Custom Audiences. Tim Peterson on July 19, 2017 at 5:46 pm. More. Facebook is finally letting brands, publishers, celebrities and all other …and more »

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Facebook lets brands, publishers connect Groups to their Pages – Marketing Land