Why Adidas is moving into utility marketing with All Day fitness app – Econsultancy (blog)

Econsultancy (blog)Why Adidas is moving into utility marketing with All Day fitness appEconsultancy (blog)The app is not the only example of Adidas targeting a female audience or experimenting with other forms of utility marketing. In the UK, it launched a chatbot to let consumers find out information and book fitness classes in its East London studio. The …

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Why Adidas is moving into utility marketing with All Day fitness app – Econsultancy (blog)

LaVar Ball is the real puppet master – Mashable

MashableLaVar Ball is the real puppet masterMashableInsufferable blowhard or marketing genius who's subverting the dominant paradigm with his outlandish claims and $500 shoes? This is what the sports internet has debated ad nauseam for months about LaVar Ball, the most famous father in basketball.and more »

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LaVar Ball is the real puppet master – Mashable

Love him or hate him, you’ve got to respect LaVar Ball’s game – Mashable

MashableLove him or hate him, you've got to respect LaVar Ball's gameMashableInsufferable blowhard or marketing genius who's subverting the dominant paradigm with his outlandish claims and $500 shoes? This is what the sports internet has debated ad nauseam for months about LaVar Ball, the most famous father in basketball.and more »

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Love him or hate him, you’ve got to respect LaVar Ball’s game – Mashable

Magic Johnson reveals the truth about LaVar Ball that we’ve suspected all along – Mashable

MashableMagic Johnson reveals the truth about LaVar Ball that we've suspected all alongMashableInsufferable blowhard or marketing genius who's subverting the dominant paradigm with his outlandish claims and $500 shoes? This is what the sports internet has debated ad nauseam for months about LaVar Ball, the most famous father in basketball.and more »

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Magic Johnson reveals the truth about LaVar Ball that we’ve suspected all along – Mashable

Streaming sports startup FuboTV raises $55 million | TechCrunch – TechCrunch

TechCrunchStreaming sports startup FuboTV raises $55 million | TechCrunchTechCrunchWhen it comes to streaming TV, FuboTV wants to be the place sports fans go when they are looking to catch up on their favorite sports league or team.and more »

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Streaming sports startup FuboTV raises $55 million | TechCrunch – TechCrunch

Streaming sports startup FuboTV raises $55 million – TechCrunch

TechCrunchStreaming sports startup FuboTV raises $55 millionTechCrunchThe funding will go a long way toward helping it do that. According to CEO David Gandler, the company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports …and more »

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Streaming sports startup FuboTV raises $55 million – TechCrunch