AdweekHow Gen Z and Their Latest Obsessions Can Inspire New Approaches to Video MarketingAdweekPublishers must produce exciting video content for an ever-growing number of platforms at scale in order to entice their audience, stay relevant and seize monetization opportunities. The best place to take cues for producing video in this environment …
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How Gen Z and Their Latest Obsessions Can Inspire New Approaches to Video Marketing – Adweek
Business 2 CommunityHow to Create the Perfect Product VideoBusiness 2 CommunityThis is one of the most crucial stages in the sales funnel, since the success of your promotional campaign will determine your ROAS (Return On Advertising Spend) and this, in turn, will measure the interest your product video generated in your target …
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How to Create the Perfect Product Video – Business 2 Community
ForbesHow To Use Social Media Videos Throughout The Marketing FunnelForbesBusinesses have taken notice, and the smart ones have developed video content that can “guide the consumer toward feeling more connected with your business,” says social media strategist Christine Gritmon, who spoke at HubSpot's annual marketing …
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How To Use Social Media Videos Throughout The Marketing Funnel – Forbes
The DrumA letter to Mark Read: WPP is a prisoner of its own mythologiesThe DrumAfter all, marketing and advertising no longer call the shots – they are simply part of the customer experience and must compete for investment alongside other touchpoints. This explains why clients such as Vodafone are insourcing rather than …and more »
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A letter to Mark Read: WPP is a prisoner of its own mythologies – The Drum
The DrumNine essential Dmexco sessions for B2B marketersThe DrumWith less than 48 hours to go until Dmexco, marketers across Europe will be busily scanning the conference listings to decide how best to spend their two days in Cologne. Big issues around regulation, Blockchain and AI predictably dominate the agenda.
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Irish Tech NewsUser Experience Design – The Various Career OptionsIrish Tech NewsUX as User Experience is popularly known is among the fastest-growing and exciting careers available to young people in the overall context of the IT industry. There is a wide array of choices that can be considered by people wishing to make UX design …
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User Experience Design – The Various Career Options – Irish Tech News
