Star Wars’ Mark Hamill and Rian Johnson urge fans to evade the movie’s marketing – The Drum

The DrumStar Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketingThe DrumAn unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots. Both Luke Skywalker actor Mark Hamill and movie director Rian …and more »

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Star Wars’ Mark Hamill and Rian Johnson urge fans to evade the movie’s marketing – The Drum

Porgs may be food, not friends in ‘The Last Jedi’ – Mashable

MashablePorgs may be food, not friends in 'The Last Jedi'MashableEver since they were unleashed on an unsuspecting world last month, in a behind-the-scenes video from The Last Jedi, we've assumed that porgs are the new trilogy's cutesy marketing gimmick — Ewoks with feathers and bigger eyes. SEE ALSO: Rey's …and more »

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Porgs may be food, not friends in ‘The Last Jedi’ – Mashable

The ‘Sharknado 5’ title is perfectly groanworthy – Mashable

MashableThe 'Sharknado 5' title is perfectly groanworthyMashableThis is the sound of a bunch of marketing types shrugging their shoulders because, look, it's a summer Friday and there are planes to catch and happy hour drinks to be had and no one has any better ideas anyway so let's just go with it, okay? Anyway …and more »

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The ‘Sharknado 5’ title is perfectly groanworthy – Mashable

The 11 Star Wars moments that changed a galaxy – Mashable

MashableThe 11 Star Wars moments that changed a galaxyMashableIt's hard to believe that the Star Wars saga turns 40 later this month. Harder still to believe that this is only the fourth year Star Wars was officially celebrated on May the Fourth. (Yeah, we too were heartily sick of the pun three years ago.) So …and more »

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The 11 Star Wars moments that changed a galaxy – Mashable

McDonald’s sprays audiences with water and pipes in burger smells in ‘Star Trek’ movie – Mashable

MashableMcDonald's sprays audiences with water and pipes in burger smells in 'Star Trek' movieMashable… getting a bite of the burger. Image: MCDONALD'S JAPAN/YOUTUBE. The Star Trek franchise enjoyed a popular reception in Japan when came out last year.

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McDonald’s sprays audiences with water and pipes in burger smells in ‘Star Trek’ movie – Mashable

Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie name – The Drum

Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie nameThe DrumOn Monday 23 January, the company revealed the name of the second movie in the latest trilogy, it has been officially branded 'The Last Jedi'. The reveal from Lucasfilm also displayed a title card imbued with red font for the first time. A statement on …and more »

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Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie name – The Drum