Blue Apron tumbles again in its second day as its IPO settles for a down round – TechCrunch

TechCrunchBlue Apron tumbles again in its second day as its IPO settles for a down roundTechCrunchThat means it has to take a different approach to marketing — and maybe hit more traditional methods like billboards, TV spots and others aside from Facebook ads. There's also a lot of competition, so it has to fight for mindshare and awareness before …and more »

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Blue Apron tumbles again in its second day as its IPO settles for a down round – TechCrunch

Meal service Blue Apron hit with Amazon whiplash in its stale stock market debut – Mashable

MashableMeal service Blue Apron hit with Amazon whiplash in its stale stock market debutMashableStagnating customer growth and widening losses suggest that the marketing spend needed to bring in each new sign-up is on the rise (there are only so many podcast listeners in the world). And the customers they do have aren't choosing to eat more.and more »

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Meal service Blue Apron hit with Amazon whiplash in its stale stock market debut – Mashable

Meal service Blue Apron bombed its IPO―and it may be Amazon’s fault – Mashable

MashableMeal service Blue Apron bombed its IPO―and it may be Amazon's faultMashableCustomers sign up to receive weekly bundles of meal kits stocked with pre-apportioned ingredients for a price that comes out to around $10 per serving. It made a name for itself with heavy marketing spend — fans of most major podcasts have probably …and more »

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Meal service Blue Apron bombed its IPO―and it may be Amazon’s fault – Mashable

The New York Times is launching a cooking subscription – Mashable

MashableThe New York Times is launching a cooking subscriptionMashableClay Fisher, head of consumer marketing at the Times, said the NYT Cooking subscription can help with both. He pointed to its Crosswords subscription product, which now has more than 250,000 subscribers, as something that has attracted new subscribers …New York Times Company (the) – NYT – Stock Price Today – ZacksZacks Investment Researchtoben doreen a – SEC.govSEC.govall 55 news articles »

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The New York Times is launching a cooking subscription – Mashable

Your favorite TV networks could be coming to Snapchat soon – Mashable

MashableYour favorite TV networks could be coming to Snapchat soonMashable… are jumping on the bandwagon, in the hope that this will be complementary to TV and lure viewers back to traditional TV," Boon Yap, VP of partnership and product at Standard Media Index, an advertising research company, told Mashable during TV's …Time Warner Signs $100 Million Deal With Snap for Shows and AdsWall Street JournalTime Warner Inc. – TWX – Stock Price Today – ZacksZacks Investment Researchbewkes jeffrey l – SEC.govSEC.govall 199 news articles »

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Your favorite TV networks could be coming to Snapchat soon – Mashable

Time Warner will create 10 original shows for Snapchat – Mashable

MashableTime Warner will create 10 original shows for SnapchatMashable… are jumping on the bandwagon, in the hope that this will be complementary to TV and lure viewers back to traditional TV," Boon Yap, VP of partnership and product at Standard Media Index, an advertising research company, told Mashable during TV's …Time Warner Signs $100 Million Deal With Snap for Shows and AdsWall Street JournalTime Warner Inc. – TWX – Stock Price Today – ZacksZacks Investment Researchbewkes jeffrey l – SEC.govSEC.govall 199 news articles »

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Time Warner will create 10 original shows for Snapchat – Mashable