The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours – Adweek

AdweekThe Story Behind Nike's Ambitious Effort to Run a Marathon in Less Than 2 HoursAdweekBreaking2 has been in the works for what W+K simply tells Adweek was “a looong time”—and to come even close to breaching the barrier, Nike needed to ensure all conditions were perfect. In terms of planning, marketing and ambition, it's easily …and more »

Jump to original – 

The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours – Adweek

The story behind a video game in development hell for 11 years – Mashable

MashableThe story behind a video game in development hell for 11 yearsMashableThere were intense negotiations, and eventually a strike. Human Head refused to work on the game, and after their contract with Bethesda ran out in 2012, the IP was back in Bethesda's hands. Pete Hines, VP of PR and Marketing at Bethesda, denied these …and more »

More: 

The story behind a video game in development hell for 11 years – Mashable

The big-budget game that got delayed for 11 years – Mashable

MashableThe big-budget game that got delayed for 11 yearsMashableThere were intense negotiations, and eventually a strike. Human Head refused to work on the game, and after their contract with Bethesda ran out in 2012, the IP was back in Bethesda's hands. Pete Hines, VP of PR and Marketing at Bethesda, denied these …Prey's Raph Colantonio Says Steam's 2 Hour Refund Policy Stands in Place of DemoAusGamersPrey on SteamSteamall 242 news articles »

Taken from – 

The big-budget game that got delayed for 11 years – Mashable

How the sequel to a popular video game never got made – Mashable

MashableHow the sequel to a popular video game never got madeMashableThere were intense negotiations, and eventually a strike. Human Head refused to work on the game, and after their contract with Bethesda ran out in 2012, the IP was back in Bethesda's hands. Pete Hines, VP of PR and Marketing at Bethesda, denied these …Prey's Raph Colantonio Says Steam's 2 Hour Refund Policy Stands in Place of DemoAusGamersPrey on SteamSteamall 245 news articles »

Source – 

How the sequel to a popular video game never got made – Mashable

There aren’t enough statues of women—so this app creates them in augmented reality – Mashable

MashableThere aren't enough statues of women—so this app creates them in augmented realityMashableLaunched last month with Current Studios, marketing firm Y&R's The Whole Story Project uses augmented reality like in Pokémon Go to create and place statues of famous women in spots where they're noticeably missing. Already 22 statues have gone up in …and more »

This article: 

There aren’t enough statues of women—so this app creates them in augmented reality – Mashable

After the Fyre Festival disaster, maybe don’t trust models like Bella Hadid when they sell you things – Mashable

MashableAfter the Fyre Festival disaster, maybe don't trust models like Bella Hadid when they sell you thingsMashable… these tickets — everything paid for. The organizers were trying to get a lot of promotion from models. A couple of friends and I were going to go; everything was paid and comped in exchange for a couple of posts to help them with marketing." Which …and more »

View original article:

After the Fyre Festival disaster, maybe don’t trust models like Bella Hadid when they sell you things – Mashable