Inside A Ghost Store, A24’s Strange, Moving, Immersive Promotion for A Ghost Story – Adweek

AdweekInside A Ghost Store, A24's Strange, Moving, Immersive Promotion for A Ghost StoryAdweekThe whole experience is based on the film, which follows a ghost played by Casey Affleck and examines grief, time and what it means to exist. It's no surprise then that the immersive marketing effort, created by A24 along with designer Steven Jos Phan …and more »

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Inside A Ghost Store, A24’s Strange, Moving, Immersive Promotion for A Ghost Story – Adweek

Veritas CMO Lynn Lucas on branding in the B2B sphere and the importance of keeping things simple – The Drum

The DrumVeritas CMO Lynn Lucas on branding in the B2B sphere and the importance of keeping things simpleThe DrumGetting the word out to its customers has been a process of firing on all channels according to Lynn Lucas, chief marketing officer, Veritas. “I believe that in B2B (business to business) that you have all the channels as you do in consumer [sector …

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Veritas CMO Lynn Lucas on branding in the B2B sphere and the importance of keeping things simple – The Drum

Fintech Marketing Trends: Great Content is Rocket Fuel for Fintech Companies – Business 2 Community

Business 2 CommunityFintech Marketing Trends: Great Content is Rocket Fuel for Fintech CompaniesBusiness 2 CommunityFrom awareness to intent and consideration to decision, quality content marketing can get your story in front of the right eyes at the right time and positively impact sales. As a growth hack tactic … Positions you and/or your brand as a thought …

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Fintech Marketing Trends: Great Content is Rocket Fuel for Fintech Companies – Business 2 Community

Farfetch appoints John Veichmanis as CMO to replace Stephanie Horton – The Drum

The DrumFarfetch appoints John Veichmanis as CMO to replace Stephanie HortonThe DrumLuxury fashion retailer Farfetch has appointed John Veichmanis to the role of chief marketing officer, he is responsible for developing the brand and generating consumer demand for its boutique and brand partners. Veichmanis will replace Stephanie …and more »

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Farfetch appoints John Veichmanis as CMO to replace Stephanie Horton – The Drum

Pinterest delays an IPO with $150 million funding round – Mashable

MashablePinterest delays an IPO with $150 million funding roundMashableDespite an aspirational ethos that easily lends itself to all sorts of marketing, Pinterest has mostly lagged when it comes to monetization. It only just started selling video ads last fall, and it only began offering ads at all in 2014. The slow pace …and more »

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Pinterest delays an IPO with $150 million funding round – Mashable

Pinterest raises $150 million as it builds out ads business – Mashable

MashablePinterest raises $150 million as it builds out ads businessMashableDespite an aspirational ethos that easily lends itself to all sorts of marketing, Pinterest has mostly lagged when it comes to monetization. It only just started selling video ads last fall, and it only began offering ads at all in 2014. The slow pace …and more »

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Pinterest raises $150 million as it builds out ads business – Mashable