Hack Your Sales Funnel with Facebook Interest and Behavior Targeting – Business 2 Community

Business 2 CommunityHack Your Sales Funnel with Facebook Interest and Behavior TargetingBusiness 2 CommunityHowever, for many new and smaller businesses, the option to build complex remarketing funnels just isn't realistic to start. You don't have enough traffic yet. Not having a pre-existing database of leads also makes the prospect of rendering lookalike …

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Hack Your Sales Funnel with Facebook Interest and Behavior Targeting – Business 2 Community

Totaltrac Expands Leadership Team, Unveils New Strategic Vision, and Launches New Technology – Benzinga

Totaltrac Expands Leadership Team, Unveils New Strategic Vision, and Launches New TechnologyBenzingaWith the expanding complexity of relationships to support a shared client's marketing goals, plus the growing reliance on data for driving decisions, it is essential for all collaborators to remain connected. Totaltrac has made substantial product …and more »

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Totaltrac Expands Leadership Team, Unveils New Strategic Vision, and Launches New Technology – Benzinga

Finding the best UX designers: how the world’s top companies do it – TNW

TNWFinding the best UX designers: how the world's top companies do itTNWWhile the digital economy has certainly challenged the conventional workforce, it has also seen the culmination of a boom in tech talent, markedly in the fields of user experience and design. Over the last 5 years, UX design has blossomed, and there …

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Finding the best UX designers: how the world’s top companies do it – TNW

5 Powerful Lessons Content Marketers Can Learn from Journalism – Business 2 Community

Business 2 Community5 Powerful Lessons Content Marketers Can Learn from JournalismBusiness 2 CommunityAct-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher … For example, if …

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5 Powerful Lessons Content Marketers Can Learn from Journalism – Business 2 Community

How insurance brands can build consumer trust by using the latest digital marketing trends – The Drum

The DrumHow insurance brands can build consumer trust by using the latest digital marketing trendsThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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How insurance brands can build consumer trust by using the latest digital marketing trends – The Drum

L’Oréal is building a marketing team for specialist marketers rather than ‘jack of all trades’ – The Drum

The DrumL'Oréal is building a marketing team for specialist marketers rather than 'jack of all trades'The DrumIt's a view that goes against the popular notion that marketers must be more like Swiss army knives with a rounded set of skills. Yes, a generalist is indicative of the need for a breadth of digital experience but marketers cannot be “jack of all …

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L’Oréal is building a marketing team for specialist marketers rather than ‘jack of all trades’ – The Drum