Local SEO for service-area businesses requires a lot of servicing – Search Engine Land

Search Engine LandLocal SEO for service-area businesses requires a lot of servicingSearch Engine LandDigital marketing TED-talking hipster types have been predicting the demise of the print yellow pages for years, but you know what? A regional print yellow pages publisher in Texas told me he shows potential SAB advertisers a picture like this drawn on …

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Local SEO for service-area businesses requires a lot of servicing – Search Engine Land

Digital Video Marketing Is A $135 Billion Industry In The US Alone, Study Finds – Forbes

ForbesDigital Video Marketing Is A $135 Billion Industry In The US Alone, Study FindsForbesFrom producing videos to distributing and promoting them, the U.S. digital video marketing industry is expected to reach $135 billion this year, according to a new study by mobile video platform Magisto. The 2017 estimate — which includes the cost of …and more »

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Digital Video Marketing Is A $135 Billion Industry In The US Alone, Study Finds – Forbes

3 UX Developer Skills That Will Attract Businesses to Your Portfolio – Business 2 Community (blog)

3 UX Developer Skills That Will Attract Businesses to Your PortfolioBusiness 2 Community (blog)As a UX Developer, your professional portfolio needs to occupy two spaces at once: visual design and technical architecture. As the bridge between both worlds, anyone looking for UX development work needs to highlight more than just technologies in …

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3 UX Developer Skills That Will Attract Businesses to Your Portfolio – Business 2 Community (blog)

How the global marketing services community handles mental health among its talent – The Drum

The DrumHow the global marketing services community handles mental health among its talentThe DrumFor many employers it is now second nature to consider their employees over all health, but in recent years tackling the stigma around mental health issues has become a higher focus. But how is it handled within the marketing services sector itself?and more »

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How the global marketing services community handles mental health among its talent – The Drum

Exclusive Op-Ed: How To Value Influencers – Mobile Marketing Watch

Mobile Marketing WatchExclusive Op-Ed: How To Value InfluencersMobile Marketing WatchThe following is an exclusive guest contributed post from Johnny Li, VP, Global Sales & Business Development at Cheetah Mobile. With 86% of marketers currently using influencer marketing as part of their content marketing strategies, now is a good time …and more »

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Exclusive Op-Ed: How To Value Influencers – Mobile Marketing Watch

Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek

AdweekBrands Are Doing More Experiential Marketing. Here's How They're Measuring Whether It's WorkingAdweekAs brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it's easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct …

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Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek