HelloFresh knocks up a recipe for sales growth – Financial Times

Financial TimesHelloFresh knocks up a recipe for sales growthFinancial TimesExplaining meal packs to the world and then creating a niche has meant high spending on marketing — one cause for concern among potential investors. Mr Richter argues these are adjustable costs: “All marketing is discretionary. We can decide it …

Continued here:  

HelloFresh knocks up a recipe for sales growth – Financial Times

FT 1000: ‘Death or glory’ hunt for corporate growth – Financial Times

Financial TimesFT 1000: 'Death or glory' hunt for corporate growthFinancial TimesThe market capitalisation of Tesla, the electric carmaker, overtook that of Ford this month, even though the newer company sold 76,000 cars last year against its rival's almost 6.7m. Investors are excited about the prospects of future growth at a time …

Link: 

FT 1000: ‘Death or glory’ hunt for corporate growth – Financial Times

Retailers flourish as French and German shoppers flock online – Financial Times

Financial TimesRetailers flourish as French and German shoppers flock onlineFinancial TimesCzech online fashion retailer Zoot, for example, is not yet profitable because of its heavy investments in marketing, logistics and technology. But Petr Ladzov, its chief financial officer, expects the company to make a profit this year, during which …

Original post: 

Retailers flourish as French and German shoppers flock online – Financial Times

How to harness the power of video for your content strategy – FinanceFeeds (blog)

FinanceFeeds (blog)How to harness the power of video for your content strategyFinanceFeeds (blog)In fact, if you do the maths, according to Forrester Research, a minute of video is worth 1.8 million words. In recent years, the use of video by … No longer a “nice-to-have”, using video is a key piece of your marketing puzzle. Platforms such as …

This article is from: 

How to harness the power of video for your content strategy – FinanceFeeds (blog)

Labour makes social media marketing a key part of its election strategy – The Drum

The DrumLabour makes social media marketing a key part of its election strategyThe DrumLabour has created its own digital tool called Promote to put targeted social media marketing at the heart of its general election campaign. Promote is linked with Labour's voter database and will enable the party to identify specific people in a …

Source: 

Labour makes social media marketing a key part of its election strategy – The Drum

Shining a light: Holocaust Museum CEO tasked with preserving historic evil to inspire future good – Chicago Tribune

Shining a light: Holocaust Museum CEO tasked with preserving historic evil to inspire future goodChicago TribuneThey're presented to museum visitors through planning, strategy, effort and excellence, the tried-and-true attributes of any successful business. … Her career includes roles as a consultant at McKinsey & Company; vice president of business, strategic …

Original post – 

Shining a light: Holocaust Museum CEO tasked with preserving historic evil to inspire future good – Chicago Tribune