The 30-second advertisement is out of time – Financial Times

Financial TimesThe 30-second advertisement is out of timeFinancial TimesInternet advertising overtook television advertising last year but most online spending went to search marketing. Advertisers rely on television for display: they spent only $9bn on US online video display ads compared with $71bn on US television ads, …and more »

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The 30-second advertisement is out of time – Financial Times

Email marketing must be mobile, automated & personalised to deliver ROI – Econsultancy (blog)

Email marketing must be mobile, automated & personalised to deliver ROIEconsultancy (blog)According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel. The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing …

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Email marketing must be mobile, automated & personalised to deliver ROI – Econsultancy (blog)

A VidCon veteran reveals this year’s big takeaways – Mashable

MashableA VidCon veteran reveals this year's big takeawaysMashableWhat Woodstock was to music, VidCon is to digital video. I've attended from the beginning, so I've gotten to see the event mature from 1,400 people attending taking over the Hyatt Regency in LA into an influencer marketing epicenter with tens of …and more »

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A VidCon veteran reveals this year’s big takeaways – Mashable

Co-founder Westergren out in shake-up at struggling Pandora – Financial Times

Financial TimesCo-founder Westergren out in shake-up at struggling PandoraFinancial TimesPandora Media's chief and co-founder Tim Westergren is stepping down as part of a plan to “refocus and reinforce” the struggling internet radio company. Mr Westergren will also leave the board, breaking ties with the streaming music service he co …and more »

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Co-founder Westergren out in shake-up at struggling Pandora – Financial Times

Uber just launched a new feature is great for dealing with your drunk friends – Mashable

MashableUber just launched a new feature is great for dealing with your drunk friendsMashableUber has finally added a feature that allows you to order a ride for someone else, the company announced on Tuesday. But critically, this new features puts the Uber you ordered in contact with the person who is riding, rather than directing all …Request a Ride for a Loved One – Uber NewsroomUber Newsroomall 73 news articles »

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Uber just launched a new feature is great for dealing with your drunk friends – Mashable

11 impressive influencer marketing campaigns – Econsultancy (blog)

11 impressive influencer marketing campaignsEconsultancy (blog)Daniel Wellington is a watch brand that has chosen to completely bypass traditional marketing to focus on influencers. The brand pays celebrities for sponsored posts and gifts watches to lesser-known micro-influencers. In exchange, they post photos of …

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11 impressive influencer marketing campaigns – Econsultancy (blog)