Is ROI All That Matters In Online Marketing? – Forbes

ForbesIs ROI All That Matters In Online Marketing?Forbes“ROI” (return on investment) is a buzzword in its own right, but most marketers will tell you that it deserves to be. As bottom-line figures go, it's one of the most reliable ways to measure the effectiveness of your marketing campaigns. The concept is …

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Is ROI All That Matters In Online Marketing? – Forbes

Traackr launches Academy of Influencer Marketing as brand investment in the platform increases – The Drum

The DrumTraackr launches Academy of Influencer Marketing as brand investment in the platform increasesThe DrumInfluencer management tool Traackr has launched a training academy to help marketers navigate the discipline, after it found that just three per cent of people drive 90 per cent of online conversation around any given topic. The Academy of Influencer …and more »

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Traackr launches Academy of Influencer Marketing as brand investment in the platform increases – The Drum

Is customer service a key to content marketing success? – Marketing Land

Marketing LandIs customer service a key to content marketing success?Marketing LandIf you have customers, then yes, customer service is a big key to your content marketing success. If you don't have (or want) customers, then it probably doesn't matter. However, I don't know of many successful businesses without customers, do you? So …and more »

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Is customer service a key to content marketing success? – Marketing Land

Irn Bru-maker AG Barr turns to marketing and developing low sugar drinks following budget bash – The Drum

The DrumIrn Bru-maker AG Barr turns to marketing and developing low sugar drinks following budget bashThe DrumAccording to Roger White, the brand will also focus its marketing efforts on its lower and no-sugar products, following the chancellor's budget plans to add an extra levy on high-sugar soft drinks from April 2018. The comments were made in the group's …and more »

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Irn Bru-maker AG Barr turns to marketing and developing low sugar drinks following budget bash – The Drum

With another Apple failure, it’s time to forget about hardware – TechCrunch

With another Apple failure, it's time to forget about hardwareTechCrunchAnd for a company that defined conventional marketing, we saw a lot of tricks like line filling and lifecycle marketing that used to only be used by lesser companies. Instead, we now have 77 SKU's of iPad to chase ever dwindling sales. Many people won …and more »

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With another Apple failure, it’s time to forget about hardware – TechCrunch

Calm Down! Here’s How To Beat Instagram’s New Algorithm – Business 2 Community

Business 2 CommunityCalm Down! Here's How To Beat Instagram's New AlgorithmBusiness 2 CommunityIf your brand's strategy was to bombard your feed with continuous photos – your days are numbered. This new age of algorithmic social media digestion requires lots more research, creativity, strategy and analytics. Here are a few ways to adjust your …and more »

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Calm Down! Here’s How To Beat Instagram’s New Algorithm – Business 2 Community