Cracking The Code On B2B Technology Selling – Demand Gen Report

Cracking The Code On B2B Technology SellingDemand Gen ReportIn the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B …

Original post:  

Cracking The Code On B2B Technology Selling – Demand Gen Report

How to Create the Ultimate Marketing Plan – Marketing Land

Marketing LandHow to Create the Ultimate Marketing PlanMarketing LandFour out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective …

Follow this link:

How to Create the Ultimate Marketing Plan – Marketing Land

TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)TapClicks Acquires Raven Tools to Build Complete Reporting Platform for MarketersMarTech Series (press release) (blog)TapClicks and Raven will join forces to build a complete marketing data and visualization vertical that will serve marketing teams of all sizes. In addition to acquiring technology from Raven, TapClicks … Thanks to TapClicks' unprecedented number of …

Continued:

TapClicks Acquires Raven Tools to Build Complete Reporting Platform for Marketers – MarTech Series (press release) (blog)

6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

Adweek6 Interesting Social and Mobile Marketing Stats From This WeekAdweekThe Guardian reported that U.K.-based online fashion retailer Boohoo' sales are up 51 percent thanks to paying Instagram influencers to market its brand. In January and February, the publication noted, Boohoo's sales reached £295 million, which equals …and more »

Follow this link – 

6 Interesting Social and Mobile Marketing Stats From This Week – Adweek

Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando – The Drum

The DrumGlobal manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from MandoThe DrumThe new Sitecore XP 8.2 platform features an array of embedded personalisation, testing and optimisation capabilities and integrates with Dynamics CRM, pushing leads in and allowing the marketing teams in each territory to work more efficiently with a …

Link to original: 

Global manufacturer Norican Group localises marketing with multilingual Sitecore XP solution from Mando – The Drum

Snapchat’s pitch to media: We’ll make fickle millennials your loyal fans – Mashable

MashableSnapchat's pitch to media: We'll make fickle millennials your loyal fansMashableNew data shows that Snapchat's claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. The Nielsen-commissioned data, released by Snap and first reported by Axios, shows that …and more »

Read article here – 

Snapchat’s pitch to media: We’ll make fickle millennials your loyal fans – Mashable