SAP Hybris CMO Jamie Anderson on justifying marketing budgets … – The Drum

The DrumSAP Hybris CMO Jamie Anderson on justifying marketing budgets …The DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to …and more »

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SAP Hybris CMO Jamie Anderson on justifying marketing budgets … – The Drum

SAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformation – The Drum

The DrumSAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformationThe DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer …and more »

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SAP Hybris CMO Jamie Anderson on justifying marketing budgets and preparing for digital transformation – The Drum

SAP Hybris CMO, Jamie Anderson on justifying marketing budgets and preparing for the digital transformation – The Drum

The DrumSAP Hybris CMO, Jamie Anderson on justifying marketing budgets and preparing for the digital transformationThe DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to glean insights is here to stay. Leveraging data thus allows SAP Hybris chief marketing officer …

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SAP Hybris CMO, Jamie Anderson on justifying marketing budgets and preparing for the digital transformation – The Drum

Mediafly Announces EMEA Expansion – PR Newswire – PR Newswire (press release)

Mediafly Announces EMEA Expansion – PR NewswirePR Newswire (press release)CHICAGO, June 22, 2017 /PRNewswire/ — Sales enablement platform and technology company, Mediafly, is expanding in EMEA as part of the organization's …and more »

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Mediafly Announces EMEA Expansion – PR Newswire – PR Newswire (press release)

Facebook wants YouTube-like stars making video—and its starting to work – Mashable

MashableFacebook wants YouTube-like stars making video—and its starting to workMashableThe platform is less important. What's more important is what are these people influential about. How do they engage in their audience," said Matt Britton, CEO of Crowdtap, a marketing technology company. Audience is, for sure, what ad agencies are …and more »

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Facebook wants YouTube-like stars making video—and its starting to work – Mashable

Study: Costs to acquire mobile shoppers dropping – Retail Dive

Study: Costs to acquire mobile shoppers droppingRetail DiveIt's getting less expensive for brands to acquire new mobile shoppers and app users as customers become more comfortable using their smartphones for shopping purposes, according to the 2017 Mobile Shopping Apps Report from Liftoff, a mobile app …and more »

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Study: Costs to acquire mobile shoppers dropping – Retail Dive