Digital Marketing Changes Quickly: Trends To Watch This Year – Forbes

ForbesDigital Marketing Changes Quickly: Trends To Watch This YearForbesDigital marketing has taken the marketing industry by storm. While print marketing still holds power within the industry, it's the digital marketing trends that are proving to hold precedence. While Web Strategies reported that in 2016 the five digital …and more »

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Digital Marketing Changes Quickly: Trends To Watch This Year – Forbes

You Don’t Need a Single ‘Uber’ Model to Make Data-Driven Marketing Work – AdAge.com

AdAge.comYou Don't Need a Single 'Uber' Model to Make Data-Driven Marketing WorkAdAge.comDigital consistently seems underrepresented in marketing mix models, which don't properly account for digital's comparative role or provide timely signals for how to optimize digital spend. In response to these shortcomings, the industry has turned to …

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You Don’t Need a Single ‘Uber’ Model to Make Data-Driven Marketing Work – AdAge.com

How To Measure The ROI Of An Influencer Marketing Campaign – Forbes

ForbesHow To Measure The ROI Of An Influencer Marketing CampaignForbesMarketing used to be an industry devoted to following gut instincts. You'd make connections and nurture each one carefully until it resulted in a win. While those relationships are still very much a part of how marketing works today, the industry is …

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How To Measure The ROI Of An Influencer Marketing Campaign – Forbes

Welcome to the Big Time – ESPN

ESPNWelcome to the Big TimeESPNBut he and his co-founders pressed on, and by the end of 2011, FanDuel had combined smart product design and savvy marketing to establish itself as the industry leader. The company's later …. Trade association officials and other insiders also urged …and more »

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Welcome to the Big Time – ESPN

Jefferies closes sale of Lending Club loan bonds – Financial Times

Financial TimesJefferies closes sale of Lending Club loan bondsFinancial TimesOffers of unsecured personal loans sent out in the mail dropped 19 per cent in the second quarter from the first quarter, to 507m, according to Mintel Comperemedia, a market intelligence agency. All told, the industry has sent out 4.44bn loan offers to …

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Jefferies closes sale of Lending Club loan bonds – Financial Times