Mobile Marketing Leader Taps Veteran to Lead Expansion in EMEA and APAC Markets – Mobile Marketing Watch

Mobile Marketing WatchMobile Marketing Leader Taps Veteran to Lead Expansion in EMEA and APAC MarketsMobile Marketing WatchMobile Marketing Leader Taps Veteran to Lead Expansion in EMEA and APAC Markets. MMW learned Thursday that Swrve has appointed former Moxie executive Alf Saggese as general manager, EMEA and APAC. In his new role, Saggese will expand …and more »

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Mobile Marketing Leader Taps Veteran to Lead Expansion in EMEA and APAC Markets – Mobile Marketing Watch

Another social media marketing campaign just went horribly wrong – Mashable

MashableAnother social media marketing campaign just went horribly wrongMashableWhat started innocently enough as a giveaway of free soccer tickets to the UEFA Champions League final took a turn for the worse thanks to a handful of online trolls. SEE ALSO: Pepsi pulls cringeworthy Kendall Jenner ad after massive backlash. Walkers …and more »

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Another social media marketing campaign just went horribly wrong – Mashable

Virtual War: Google Steps Up Competition with Facebook – Mobile Marketing Watch

Virtual War: Google Steps Up Competition with FacebookMobile Marketing WatchVRJournal reported Thursday that Google is forging ahead with a new standalone Daydream headset. At its developer's conference, Google confirmed a “cable-less virtual-reality headset” that works without a corresponding phone or PC. “Daydream will soon …and more »

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Virtual War: Google Steps Up Competition with Facebook – Mobile Marketing Watch

Instart Logic Taps New VP of Global Marketing – Mobile Marketing Watch

Instart Logic Taps New VP of Global MarketingMobile Marketing WatchInstart Logic announced Thursday the appointment of Daniel Druker as vice president of global marketing, responsible for all of Instart Logic's worldwide marketing activities. Druker joins Instart Logic at what the company calls a “critical inflection …

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Instart Logic Taps New VP of Global Marketing – Mobile Marketing Watch

Flytxt Raises $11 Million to Scale-up Product Adoption – Mobile Marketing Watch

Mobile Marketing WatchFlytxt Raises $11 Million to Scale-up Product AdoptionMobile Marketing WatchFlytxt, a fast-growing customer data analytics software company, announced Thursday that it has closed an $11 Million financing with DAH Beteiligungs GmbH a company related to the Hopp family office. The company plans to invest new funds in R&D to …and more »

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Flytxt Raises $11 Million to Scale-up Product Adoption – Mobile Marketing Watch

Flytxt Raises $11 Million to Scale-up Product Adoption – Mobile … – Mobile Marketing Watch

Mobile Marketing WatchFlytxt Raises $11 Million to Scale-up Product Adoption – Mobile …Mobile Marketing WatchFlytxt, a fast-growing customer data analytics software company, announced Thursday that it has closed an $11 Million financing with DAH Beteiligungs GmbH a …and more »

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Flytxt Raises $11 Million to Scale-up Product Adoption – Mobile … – Mobile Marketing Watch