The great content marketing swindle – The Drum

The DrumThe great content marketing swindleThe DrumAndy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director …

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The great content marketing swindle – The Drum

Moral licensing in the world of design – Siliconrepublic.com

Moral licensing in the world of designSiliconrepublic.comUX design consultant Gareth Dunlop takes aim at US president Donald Trump and the practice of moral licensing. After the first 100 days of the new American president turned out to be even more shambolic than might have been predicted, I turned to my …

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Moral licensing in the world of design – Siliconrepublic.com

Q&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About Russia – Adweek

AdweekQ&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About RussiaAdweekCANNES, France—Banners stating “Patriarchy is Boring” and “No Riot No Pussy” were posted on the Lumiere stage at the Palais theater for Pussy Riot's colorful Cannes Lions festival session Thursday afternoon. The feminist punk rock group took the stage …

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Q&A: Pussy Riot on Cannes, Cause Marketing and What the American Media Gets Wrong About Russia – Adweek

Apple’s newest ad makes a haunting plea to take climate change … – Mashable

MashableApple's newest ad makes a haunting plea to take climate change …MashableIn a rare topical turn for the company, the ad makes a lofty appeal for environmentalism at a moment when such efforts face historic threats from Donald Trump's …Earth — Shot on iPhoneYouTubeall 11 news articles »

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Apple’s newest ad makes a haunting plea to take climate change … – Mashable

Apple’s newest ad makes a haunting plea to take climate change seriously – Mashable

MashableApple's newest ad makes a haunting plea to take climate change seriouslyMashableThe timely cause is also a big departure from Apple's usual apolitical marketing. While CEO Tim Cook often comments on the topics of the day, Apple mostly sat out the growing trend towards social commentary in advertising until now. Decision to …Earth — Shot on iPhoneYouTubeall 12 news articles »

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Apple’s newest ad makes a haunting plea to take climate change seriously – Mashable

How ‘The Handmaid’s Tale’ has become the meme of the resistance – Mashable

MashableHow 'The Handmaid's Tale' has become the meme of the resistanceMashableThat was a marketing stunt by Hulu, the streaming entertainment provider that brought Atwood's novel to the small screen. But Busby then joked on Facebook about how someone should send the handmaids down to the capitol, where lawmakers had been …and more »

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How ‘The Handmaid’s Tale’ has become the meme of the resistance – Mashable