More Marketers Look to AI to Help Develop Content Marketing Strategies – eMarketer

eMarketerMore Marketers Look to AI to Help Develop Content Marketing StrategieseMarketerMarketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests. Data from BrightEdge, an enterprise search engine optimization …

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More Marketers Look to AI to Help Develop Content Marketing Strategies – eMarketer

How Postmates Optimizes Campaigns on the Fly with Real-Time Data – eMarketer

eMarketerHow Postmates Optimizes Campaigns on the Fly with Real-Time DataeMarketerFor example, we built a unique in-app experience to coincide with the premiere of “The Bachelorette” on ABC, and we wanted to test how that experience was received from the moment we shared it in our marketing efforts. We rolled the campaign out …

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How Postmates Optimizes Campaigns on the Fly with Real-Time Data – eMarketer

A VidCon veteran reveals this year’s big takeaways – Mashable

MashableA VidCon veteran reveals this year's big takeawaysMashableWhat Woodstock was to music, VidCon is to digital video. I've attended from the beginning, so I've gotten to see the event mature from 1,400 people attending taking over the Hyatt Regency in LA into an influencer marketing epicenter with tens of …and more »

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A VidCon veteran reveals this year’s big takeaways – Mashable

Fiverr launches a Pro tier and acquires video production marketplace Veed.me – TechCrunch

TechCrunchFiverr launches a Pro tier and acquires video production marketplace Veed.meTechCrunchFreelance marketplace Fiverr has for years worked on connecting buyers and sellers of online services that range from writing to design to programming to digital marketing. Today the company is launching Fiverr Pro, a new offering that highlights a …and more »

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Fiverr launches a Pro tier and acquires video production marketplace Veed.me – TechCrunch

Insights from VidCon 2017: Eight takeaways to impact your … – The Drum

The DrumInsights from VidCon 2017: Eight takeaways to impact your …The DrumHere at Think Jam we have been engaging influencers on our movie campaigns for a number of years. I worked with my first influencer on a campaign five years …and more »

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Insights from VidCon 2017: Eight takeaways to impact your … – The Drum

Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future – Search Engine Land

Search Engine LandMeet NinjaCat 'Shinobi,' the all-in-one agency reporting and monitoring platform of the futureSearch Engine LandAllow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and …

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Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future – Search Engine Land