Strong dollar drags Puma full-year profits down 42% – Financial Times

Strong dollar drags Puma full-year profits down 42%Financial TimesPuma, which is seeking to make up lost ground after losing market share to local rival Adidas and US sports giant Nike in recent years, posted net profit of €37.1m — or €2.48 per share — in 2015, down from €64.1m the year before. Analysts had …

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Strong dollar drags Puma full-year profits down 42% – Financial Times

Creston bags former Havas Worldwide CEO of marketing services Iain Ferguson – The Drum

The DrumCreston bags former Havas Worldwide CEO of marketing services Iain FergusonThe DrumMarketing communications Group Creston has scored a coup with the appointment of Iain Ferguson, former worldwide CEO of marketing services at Havas, as a non-executive director with immediate effect. Representing the company's largest shareholder, …

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Creston bags former Havas Worldwide CEO of marketing services Iain Ferguson – The Drum

What Stops Marketers from Deriving Value from Data-Driven Efforts – eMarketer

What Stops Marketers from Deriving Value from Data-Driven EffortseMarketerThe Interactive Advertising Bureau (IAB) and Winterberry Group surveyed 120 US digital marketing and media practitioners. Respondents were asked to pick up to five obstacles to deploying and deriving value from data-driven marketing and media …

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What Stops Marketers from Deriving Value from Data-Driven Efforts – eMarketer

How Internet Marketing Services for Small Businesses Give You an Edge – Business 2 Community

How Internet Marketing Services for Small Businesses Give You an EdgeBusiness 2 CommunitySo be sure to integrate your email marketing campaigns with your other automated marketing campaigns for maximum impact, and vice versa. For example, if you're running a Facebook contest, increase the number of people participating by notifying your …and more »

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How Internet Marketing Services for Small Businesses Give You an Edge – Business 2 Community

How to Boost Your Lead Generation With Cross Platform Marketing – Business 2 Community

How to Boost Your Lead Generation With Cross Platform MarketingBusiness 2 CommunityMarketers are looking at the big picture and using a cross platform marketing strategy, ensuring that their branding stays consistent as the customer moves from device to device. Let's say a customer searches for shoes on their … While we can't stop …

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How to Boost Your Lead Generation With Cross Platform Marketing – Business 2 Community

Fast Forward: Video Content Goes Interactive and Personal – Business 2 Community

Business 2 CommunityFast Forward: Video Content Goes Interactive and PersonalBusiness 2 CommunityVideo has shifted from being just a brand-building tool at the top of the sales funnel to being used throughout the buying journey to engage audiences with product explanations, demos, customer testimonials, and much more. And for … This year …

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Fast Forward: Video Content Goes Interactive and Personal – Business 2 Community