Small investors risk being lost in the crowd – Financial Times

Financial TimesSmall investors risk being lost in the crowdFinancial TimesFirst of all, it realised way back in 2015 that everyone, at heart, just wants to overthrow the ruling elites and came up with a suitable marketing strategy — referring to its investors as “punks”, for example. In a weird and slightly sinister …and more »

See more here – 

Small investors risk being lost in the crowd – Financial Times

Marketers are from Mars, boards are from Venus – The Drum

Marketers are from Mars, boards are from VenusThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

Follow this link: 

Marketers are from Mars, boards are from Venus – The Drum

GSMA Shines Spotlight on Mobile for Girls in ICT Day – Mobile Marketing Watch

Mobile Marketing WatchGSMA Shines Spotlight on Mobile for Girls in ICT DayMobile Marketing Watch“We are thrilled to again be participating in the ITU's Girls in ICT Day,” said Michel O'Hara, Chief Marketing Officer, GSMA. “Mobile technology has become central in the everyday lives of billions of people around the world and this will only increase …and more »

Link: 

GSMA Shines Spotlight on Mobile for Girls in ICT Day – Mobile Marketing Watch

Nearly half of CEOs Have Begun Digital Business Transformation: Gartner – IDM.net.au

Nearly half of CEOs Have Begun Digital Business Transformation: GartnerIDM.net.au… the benefits of a digital business strategy is improving," said Mark Raskino, vice president and Gartner Fellow. "They are able to describe it more specifically. Although a significant number of CEOs still mention e-commerce or digital marketing …

Source:  

Nearly half of CEOs Have Begun Digital Business Transformation: Gartner – IDM.net.au

Taking Your Marketing Strategy to the Next Level Might Require a Consultant – Entrepreneur

EntrepreneurTaking Your Marketing Strategy to the Next Level Might Require a ConsultantEntrepreneurMcKinsey & Company is a marketing consultancy more focused on aiding brands in driving value, including some of the world's largest corporations, nonprofits, and government organizations. Their strengths are in assisting international companies as they …

Continue reading:  

Taking Your Marketing Strategy to the Next Level Might Require a Consultant – Entrepreneur

Google parent Alphabet allays ad boycott fears as profits jump – Financial Times

Financial TimesGoogle parent Alphabet allays ad boycott fears as profits jumpFinancial TimesMoody's, the investment service, said that the withdrawal of advertising dollars from YouTube was “credit negative” for Google, hitting financial performance and its reputation, but did not impact on its rating because the marketers were a very small …and more »

See original article:

Google parent Alphabet allays ad boycott fears as profits jump – Financial Times