How Subaru uses a data-driven marketing strategy to target customers – Econsultancy (blog)

How Subaru uses a data-driven marketing strategy to target customersEconsultancy (blog)By using data insight to match consumers with the right car – one that suits their specific lifestyle, budget and needs – Subari has managed to increase the number of test drives leading to sales by a factor of 1.6. This shows that data-driven …

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How Subaru uses a data-driven marketing strategy to target customers – Econsultancy (blog)

Advanced Customer Service Strategy: The Hybrid Model – Mobile Marketing Watch

Mobile Marketing WatchAdvanced Customer Service Strategy: The Hybrid ModelMobile Marketing WatchThe following is an exclusive guest contributed post from James Ramey, CEO of DeviceBits. Today, technology has taken over the standards of living amongst consumers. The latest smartphone or other device is in constant use and when a problem is …

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Advanced Customer Service Strategy: The Hybrid Model – Mobile Marketing Watch

Has the idea of the marketing CEO lost its froth? | The Drum – The Drum

The DrumHas the idea of the marketing CEO lost its froth? | The DrumThe DrumA great CMO to CEO story is over, as recently Howard Schultz, Starbucks' former chief executive, officially handed over the reins to his chief operating officer …and more »

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Has the idea of the marketing CEO lost its froth? | The Drum – The Drum

Ads will target your emotions and there’s nothing you can do about it – Mashable

MashableAds will target your emotions and there's nothing you can do about itMashable"Targeting people who are underage is something marketers have to do with great care in general, and that holds even more true for using emotions and vulnerable states." Facebook issued a rare mea culpa after leaked documents revealed the project on …Facebook Told Advertisers How It Could Target Vulnerable TeensVocativReport: Facebook Knows When You're Anxious and Is Using That Info to Target AdsCosmopolitan.comFacebook targets 'insecure' young peopleThe AustralianNEWS.com.au -Ars Technica -Mashableall 154 news articles »

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Ads will target your emotions and there’s nothing you can do about it – Mashable

Keeping Up With the Latest Social Media Trends – Customer Think

Keeping Up With the Latest Social Media TrendsCustomer ThinkThat growth isn't necessarily surprising given Forrester Research's finding that live video gets three times the amount of engagement as non-live video. Good ways to get … Check out our tips for developing a video marketing strategy for even more advice.

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Keeping Up With the Latest Social Media Trends – Customer Think

How to Avoid Every Rep’s Worst Nightmare: The Pricing War – Business 2 Community

Business 2 CommunityHow to Avoid Every Rep's Worst Nightmare: The Pricing WarBusiness 2 CommunityAs salespeople, we are competitive by nature. We relish pitch-offs with our fiercest competitors, and take pride in our ability to come out on top. Finding a way to add value to our prospects' lives and convincing them to sign on the dotted line is a rush.

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How to Avoid Every Rep’s Worst Nightmare: The Pricing War – Business 2 Community