Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Finding the triggers for a more effective marketing strategyColumbia Daily TribuneAccording to Forrester Research, trigger based email marketing campaigns can generate four times more revenue and 18 times greater profits, but only about one third of businesses use it. Taking the time to implement a trigger marketing campaign for …

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Finding the triggers for a more effective marketing strategy – Columbia Daily Tribune

Why Live Events Should Be At The Center Of Your Marketing Strategy – Business 2 Community

Business 2 CommunityWhy Live Events Should Be At The Center Of Your Marketing StrategyBusiness 2 CommunityIn the 1960s and '70s, marketers at B2B companies invested heavily in traditional advertising to generate awareness and ultimately gain customers. In the early '90s and the late '00s, businesses began building strong online footprints through email …and more »

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Why Live Events Should Be At The Center Of Your Marketing Strategy – Business 2 Community

Is Customer Experience the New Marketing in 2017? – Customer Think

Is Customer Experience the New Marketing in 2017?Customer ThinkAccording to Gartner, customer experience is a leading driver to ensure a true omnichannel experience (consistent messaging across channels). And Marketing can help lead this effort. Third, Marketing needs to shift so it focuses on customer lifetime value.

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Is Customer Experience the New Marketing in 2017? – Customer Think

9 pitfalls to scaling content and how to avoid them – Marketing Land

Marketing Land9 pitfalls to scaling content and how to avoid themMarketing LandAs more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with your competition. Marketers who started with writing product descriptions are now asked to produce daily blog posts and weekly videos.

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9 pitfalls to scaling content and how to avoid them – Marketing Land

How Subaru uses a data-driven marketing strategy to target customers – Econsultancy (blog)

How Subaru uses a data-driven marketing strategy to target customersEconsultancy (blog)By using data insight to match consumers with the right car – one that suits their specific lifestyle, budget and needs – Subari has managed to increase the number of test drives leading to sales by a factor of 1.6. This shows that data-driven …

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How Subaru uses a data-driven marketing strategy to target customers – Econsultancy (blog)

Advanced Customer Service Strategy: The Hybrid Model – Mobile Marketing Watch

Mobile Marketing WatchAdvanced Customer Service Strategy: The Hybrid ModelMobile Marketing WatchThe following is an exclusive guest contributed post from James Ramey, CEO of DeviceBits. Today, technology has taken over the standards of living amongst consumers. The latest smartphone or other device is in constant use and when a problem is …

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Advanced Customer Service Strategy: The Hybrid Model – Mobile Marketing Watch