Mobile now accounts for the majority of digital ad spending, according to IAB – TechCrunch

TechCrunchMobile now accounts for the majority of digital ad spending, according to IABTechCrunch“Mobile fueled the internet economy in 2016, with advertisers showing their confidence in digital to achieve their marketing goals,” said IAB CEO Randall Rothenberg in a press release. “This increasing commitment is a reflection of brands' ongoing …and more »

View the original here – 

Mobile now accounts for the majority of digital ad spending, according to IAB – TechCrunch

Piece of CAKE: Accelerize Touts Continued International Momentum – Mobile Marketing Watch

Mobile Marketing WatchPiece of CAKE: Accelerize Touts Continued International MomentumMobile Marketing WatchAhead of the weekend, MMW learned that Accelerize and its digital marketing software division CAKE achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the …

Visit link: 

Piece of CAKE: Accelerize Touts Continued International Momentum – Mobile Marketing Watch

Gartner Names Resulticks to the 2017 Magic Quadrant for Multichannel Campaign Management – Yahoo Finance

Gartner Names Resulticks to the 2017 Magic Quadrant for Multichannel Campaign ManagementYahoo FinanceResulticks, one of the world's fastest growing marketing automation platforms, today announced that it has been positioned as a Niche Player by Gartner Inc. in the latest Magic Quadrant for Multichannel Campaign Management. (The full Gartner analysis …and more »

See original:  

Gartner Names Resulticks to the 2017 Magic Quadrant for Multichannel Campaign Management – Yahoo Finance

Report – Governments could save $1 trillion globally through digitization – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through digitizationDiginomicaA new study released by McKinsey & Company looks broadly at the changing expectations of citizens and how governments are falling to meet demand, especially within the context of restricted public spending. However, McKinsey argues that if governments …

Link to article:

Report – Governments could save $1 trillion globally through digitization – Diginomica

Gartner Unveils New Marketing Resource Management Report, Cites Pica9 as a Sample Vendor – EIN News (press release)

Gartner Unveils New Marketing Resource Management Report, Cites Pica9 as a Sample VendorEIN News (press release)NEW YORK, NY, UNITED STATES, April 19, 2017 /EINPresswire.com/ — In what many are calling a groundbreaking move for the marketing technology landscape, Gartner, Inc. has released a report in which it redefines the category of Marketing Resource …and more »

Read this article:  

Gartner Unveils New Marketing Resource Management Report, Cites Pica9 as a Sample Vendor – EIN News (press release)

Video is Hot and Getting Hotter for Mobile Advertising – Mobile Marketing Watch

Mobile Marketing WatchVideo is Hot and Getting Hotter for Mobile AdvertisingMobile Marketing WatchNot only are video ads hot in the United States, they're extremely effective across the pond, too. According to a new report from the IAB, the UK is experiencing a video ad boom of epic proportions. “Due to advertisers' need to tap into people's rising.

Read more: 

Video is Hot and Getting Hotter for Mobile Advertising – Mobile Marketing Watch