Dentsu Aegis Network and Tencent team up for data, technology and talent partnership – The Drum

The DrumDentsu Aegis Network and Tencent team up for data, technology and talent partnershipThe DrumThe media and marketing industry needs a constant infusion of new talent with new mindsets. Together, we will merge marketing technology with the art of creativity to impact business goals," said SY Lau, senior executive vice president, chairman of …and more »

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Dentsu Aegis Network and Tencent team up for data, technology and talent partnership – The Drum

Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing – Adweek

AdweekGood Housekeeping's 'Kitchen of the Future' Could Also Be the Future of Content MarketingAdweekBut the airy new suite is also a window into the evolution of a 132-year-old publishing brand as it works to satisfy the evolving expectations of its readers while also creating a new vehicle for branding and marketing at a time when advertising …

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Good Housekeeping’s ‘Kitchen of the Future’ Could Also Be the Future of Content Marketing – Adweek

Why the Smart Money is Moving to Social – Business 2 Community

Business 2 CommunityWhy the Smart Money is Moving to SocialBusiness 2 CommunityI cornered Darwin Sauer, the VP of Marketing at VanCity. VanCity is doing great things with social. When I asked him about his budgets he said: “I just keep stealing from my television and newspaper budget.” The thing is, if you're VanCity or any other …and more »

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Why the Smart Money is Moving to Social – Business 2 Community

The Psychology Behind Effective Email Marketing – Interview With Expert Nancy Harhut – Business 2 Community

Business 2 CommunityThe Psychology Behind Effective Email Marketing – Interview With Expert Nancy HarhutBusiness 2 CommunityNancy was named the NEDMA Direct Marketer of the Year, Ad Club Top 100 Creative Influencer, and OMI Top 40 Digital Marketing Strategist. She's held … When creating integrated campaigns, it is important for marketers to use psychological techniques.

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The Psychology Behind Effective Email Marketing – Interview With Expert Nancy Harhut – Business 2 Community

The Psychology Behind Effective Email Marketing – Interview With … – Business 2 Community

Business 2 CommunityThe Psychology Behind Effective Email Marketing – Interview With …Business 2 CommunityNancy Harhut is an expert when it comes to blending creativity with science to prompt a response in marketing. Nancy was named the NEDMA Direct Marketer of …and more »

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The Psychology Behind Effective Email Marketing – Interview With … – Business 2 Community

Spending On Marketing Knowledge – Forbes

Spending On Marketing KnowledgeForbesThis post was co-authored with Caroline Vincent, an MBA student at the Fuqua School of Business, Duke University. Investments in knowledge are often heralded as important seeds for organizational success. Yet the intangible nature of knowledge means it …

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Spending On Marketing Knowledge – Forbes