How can marketers apply machine learning? New report from The Drum explores the power of data-driven marketing – The Drum

How can marketers apply machine learning? New report from The Drum explores the power of data-driven marketingThe DrumThe report, Machine Learning: Empowering the Next Generation of Marketing, examines what implications machine learning has and will have on the marketing world, identifies common misconceptions and sheds light on applicable AI-driven marketing …

Continue reading here:

How can marketers apply machine learning? New report from The Drum explores the power of data-driven marketing – The Drum

Shining a light: Holocaust Museum CEO tasked with preserving … – Chicago Tribune

Chicago TribuneShining a light: Holocaust Museum CEO tasked with preserving …Chicago TribuneA walk through the Illinois Holocaust Museum & Education Center in Skokie is a somber yet hopeful experience, just as renowned architect Stanley Tigerman.and more »

Excerpt from – 

Shining a light: Holocaust Museum CEO tasked with preserving … – Chicago Tribune

The Mufasa Metric: Rethinking attribution in the Engagement Economy – MarTech Today

MarTech TodayThe Mufasa Metric: Rethinking attribution in the Engagement EconomyMarTech TodayColumnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.

Read this article:  

The Mufasa Metric: Rethinking attribution in the Engagement Economy – MarTech Today

Mintent Included in Gartner’s 2017 Market Guide for Content … – Benzinga

Mintent Included in Gartner's 2017 Market Guide for Content …BenzingaGuide identifies companies that provide scalable, modern content marketing platforms Vancouver, BC (PRWEB) April 21, 2017 Mintent is proud to announce that …and more »

Follow this link:

Mintent Included in Gartner’s 2017 Market Guide for Content … – Benzinga

Brexit test for UK’s top exporters and innovators – Financial Times

Financial TimesBrexit test for UK's top exporters and innovatorsFinancial TimesChina is set to overtake Germany and France within five years as an important market for many of Britain's most successful exporters, putting it second only to the US. Diversification into other, emerging economies, however, looks likely to be slow as …

Source: 

Brexit test for UK’s top exporters and innovators – Financial Times

MassMutual Names Aaron Miller Head of Strategy & Corporate Development – Yahoo Finance

MassMutual Names Aaron Miller Head of Strategy & Corporate DevelopmentYahoo FinanceSPRINGFIELD, Mass., April 18, 2017 /PRNewswire/ — Strengthening its business strategy and development expertise, Massachusetts Mutual Life Insurance Company (MassMutual) today named Aaron Miller Head of Strategy & Corporate Development. Miller reports …and more »

Credit:

MassMutual Names Aaron Miller Head of Strategy & Corporate Development – Yahoo Finance