Zeta Global buys VC-backed Boomtrain – PE Hub (subscription) (blog)

Zeta Global buys VC-backed BoomtrainPE Hub (subscription) (blog)Boomtrain's technology will become the personalization engine within ZetaHub, the Gartner Magic Quadrant-rated digital marketing hub. Following the acquisition, Zeta will hold one of the largest machine learning patent portfolios in marketing technology.and more »

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Zeta Global buys VC-backed Boomtrain – PE Hub (subscription) (blog)

Marketing data startup Segment raises $64M – TechCrunch

TechCrunchMarketing data startup Segment raises $64MTechCrunch“For the last five years, a lot of investors have been saying that at some point, this industry needs to consolidate — you can't have more and more email marketing tools,” he said. But instead, “Companies are piecing together these best-in-class tools …and more »

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Marketing data startup Segment raises $64M – TechCrunch

Newspapers want to team up against Facebook and Google—but they need Congress’ permission – Mashable

MashableNewspapers want to team up against Facebook and Google—but they need Congress' permissionMashable"The days of giving digital a pass are over," Marc Pritchard, chief marketing officer of Procter & Gamble, the world's biggest advertiser, said in a call to arms at an Association of National Advertisers meeting in January. "It's time to grow up. It's …and more »

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Newspapers want to team up against Facebook and Google—but they need Congress’ permission – Mashable

This startup lingerie party is everything wrong with Silicon Valley’s culture of sexism – Mashable

MashableThis startup lingerie party is everything wrong with Silicon Valley's culture of sexismMashableThe ticketed event, which costs $10 to $15 to attend as a guest, is being promoted by the marketing company WeNightlife. We reached out to that company to determine its exact involvement, but haven't heard back as of the publication of this story (we …

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This startup lingerie party is everything wrong with Silicon Valley’s culture of sexism – Mashable

2 tech billionaires launch ‘WTF’ to save the Democratic Party with … billboards – Mashable

Mashable2 tech billionaires launch 'WTF' to save the Democratic Party with … billboardsMashableThey are pushing out the campaign via an exclusive on tech news site Recode and with a marketing campaign on Twitter — seriously. On Tuesday, they launched the website and began inviting people to join the movement. One of their first efforts is to …Mark Pincus and Reid Hoffman are launching a new group to rethink the Democratic PartyRecodeall 7 news articles »

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2 tech billionaires launch ‘WTF’ to save the Democratic Party with … billboards – Mashable

Design for strategy, not features – structuring UX design teams around customer experiences – Diginomica

DiginomicaDesign for strategy, not features – structuring UX design teams around customer experiencesDiginomicaI've written about how the designers at Enterprise UX 2017 in San Francisco surprised me with their ambitions. Rather than simply building better products, these folks believe design as a method can aid in transforming the enterprise. But on a …

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Design for strategy, not features – structuring UX design teams around customer experiences – Diginomica