Stand for something: Values marketing in a cynical era – The Drum

The DrumStand for something: Values marketing in a cynical eraThe DrumEven TMZ has weighed in on Nike's marketing strategy, posting a breakdown of customer demographics that reminds us that Nike's average buyer is younger, more diverse, and “less likely to be Republican” than the general population. As an analyst for NPD.

See the original post:  

Stand for something: Values marketing in a cynical era – The Drum

How To Use The Four Ps Of Marketing To Compete With Giants – Forbes

ForbesHow To Use The Four Ps Of Marketing To Compete With GiantsForbesIf you think your family business is an underdog story, listen to this one. “My father started out with nothing more than two rice bowls and four chopsticks,” says Phuong Uyen Tran in her new book Competing With Giants.

View original article: 

How To Use The Four Ps Of Marketing To Compete With Giants – Forbes

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines – RealWire (press release)

MarTech SeriesEpiserver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation EnginesRealWire (press release)[1] Gartner analysed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that “marketing leaders can use this research to …Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization EnginesMarTech SeriesEvergage Named a Leader in Gartner's First-Ever Magic Quadrant for Personalization EnginesMarkets Insiderall 12 news articles »

Source:

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalisation Engines – RealWire (press release)

The best APAC digital marketing stats from the last month – Econsultancy (blog)

The best APAC digital marketing stats from the last monthEconsultancy (blog)We're a bit late this month with this brief roundup of best Asia-Pacific digital marketing stats from February 2018. Plenty to get your teeth stuck into here, as well as in Econsultancy's Internet Statistics Compendium. Amazon's impact on in-store …

Link: 

The best APAC digital marketing stats from the last month – Econsultancy (blog)

Vietnam’s domestic airline industry takes off – Financial Times – Financial Times

Financial TimesVietnam's domestic airline industry takes off – Financial TimesFinancial TimesInvestment in airport capacity is needed to fuel further growth.and more »

Continue reading – 

Vietnam’s domestic airline industry takes off – Financial Times – Financial Times

We have a US$65B big data opportunity in Asia Pacific, and the trends point to big benefits – e27

e27We have a US$65B big data opportunity in Asia Pacific, and the trends point to big benefitse27Banking and financial services – Gartner predicts that the banking and securities industries in APAC will spend USD$67.1 billion on IT in 2017, with a focus on advanced data and analytics tools. One of the largest applications of big data is …

From: 

We have a US$65B big data opportunity in Asia Pacific, and the trends point to big benefits – e27