Report: Amazon readying launch of Alexa-powered smart glasses – Marketing Land

Marketing LandReport: Amazon readying launch of Alexa-powered smart glassesMarketing LandWhat's exciting, however, is that Amazon has stepped up product innovation around its virtual assistant and is shaking up the market, forcing competitors, including Apple, Google and Microsoft, to respond with new consumer hardware and software …and more »

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Report: Amazon readying launch of Alexa-powered smart glasses – Marketing Land

5 futuristic advertising channels and the first rule of advertising dynamics – Marketing Land

Marketing Land5 futuristic advertising channels and the first rule of advertising dynamicsMarketing LandTo help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years. David Rodnitzky on September 19, 2017 at 11:38 am. More.

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5 futuristic advertising channels and the first rule of advertising dynamics – Marketing Land

Hong Kong regulator warns on initial coin offerings – Financial Times

Financial TimesHong Kong regulator warns on initial coin offeringsFinancial TimesThe statement was the first from the Securities and Futures Commission regarding the marketing of virtual currencies and comes just one day after China's central bank issued an all-out ban on the offerings. Initial coin offerings, or ICOs, have taken a …and more »

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Hong Kong regulator warns on initial coin offerings – Financial Times

Virtual reality challenges watchmakers – Financial Times

Financial TimesVirtual reality challenges watchmakersFinancial TimesWatch-world marketing has not yet broadly adopted VR, and indeed those houses using it have opted for proven, existing technologies rather than pushing its boundaries. (This is unlike, say, car brands, which are more experimental, Unit9 says.) Still …

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Virtual reality challenges watchmakers – Financial Times

Former Facebook brand marketing head is new Oculus CMO – TechCrunch

TechCrunchFormer Facebook brand marketing head is new Oculus CMOTechCrunchA long-time Facebook brand marketing exec has been tapped to lead marketing efforts at Oculus. Rebecca Van Dyck will be joining the virtual reality team as CMO. Van Dyck. The hire, first noted on Twitter by reporter Alex Heath, was confirmed by an …and more »

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Former Facebook brand marketing head is new Oculus CMO – TechCrunch

Augmented Reality: Where are we now, and what does it mean for marketers? – Search Engine Land

Augmented Reality: Where are we now, and what does it mean for marketers?Search Engine LandIn many ways, Pokémon Go served as a proof of concept for AR's potential as a marketing tool. Imagine billboards and advertisements that exist purely in the virtual world and offer exclusive deals and promotions to AR users. It's a whole new ballgame …

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Augmented Reality: Where are we now, and what does it mean for marketers? – Search Engine Land