TheWaveVR Gains Traction Via Avoiding The Skeuomorphic Design That Hinders Virtual Reality Adoption – Forbes

ForbesTheWaveVR Gains Traction Via Avoiding The Skeuomorphic Design That Hinders Virtual Reality AdoptionForbesExamples include the IBM Real CD, Delicious Library, and countless sites using Flash and other UX design elements that attempted to approximate some version of an offline experience in an online environment. Beyond the issues of skeuomorphism as a …

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TheWaveVR Gains Traction Via Avoiding The Skeuomorphic Design That Hinders Virtual Reality Adoption – Forbes

Autonomous cars will bring a moveable feast of products and services – TechCrunch

TechCrunchAutonomous cars will bring a moveable feast of products and servicesTechCrunchGlobal brands built trust with consumers through their mass marketing which has made us comfortable to know that when we buy a box of cereal online, it'll taste the same as going into the store. That said, new brands don't have an easy time building …and more »

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Autonomous cars will bring a moveable feast of products and services – TechCrunch

Apple just bought an eye-tracking company — now what? – Mashable

MashableApple just bought an eye-tracking company — now what?MashableWhat immediately stands out is the fact that SensoMotoric touts its eye-tracking technology as a means to conduct ad testing (to see what draws a consumer's eye), "virtual reality marketing," and "neuromarketing." In the realm of virtual reality …and more »

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Apple just bought an eye-tracking company — now what? – Mashable

Universal Pictures ties with Devicescape for proximity marketing movie promotions – The Drum

The DrumUniversal Pictures ties with Devicescape for proximity marketing movie promotionsThe DrumUniversal Pictures is upping its on-the-ground promotion capabilities by partnering with proximity marketing company Devicescape. The studio will create location-targeted engagement campaigns to promote upcoming releases in the UK, utilizing the …

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Universal Pictures ties with Devicescape for proximity marketing movie promotions – The Drum

VR’s killer app: business services – TechCrunch

TechCrunchVR's killer app: business servicesTechCrunchThe marketing and advertising segment is full of VR studios, application developers and distribution networks. Generally, they support agencies and brands to deliver immersive brand experiences for sales and marketing purposes. Outlyer Technologies …and more »

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VR’s killer app: business services – TechCrunch