Personable is profitable: A case to rethink your content marketing strategy – Marketing Land

Marketing LandPersonable is profitable: A case to rethink your content marketing strategyMarketing LandIt's no secret that a well thought out content marketing strategy can boost a brand's visibility. If executed properly, it generates leads and has a positive effect on ROI. However, many businesses still struggle to utilize content effectively. Here, I …

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Personable is profitable: A case to rethink your content marketing strategy – Marketing Land

Hyping vulnerabilities is no longer helping application security awareness – TechCrunch

TechCrunchHyping vulnerabilities is no longer helping application security awarenessTechCrunchCase in point: late last month, security researchers pre-announced the disclosure of a vulnerability they call Badlock. The vulnerability isn't being disclosed until tomorrow, but for weeks it has had a website (badlock.org), a logo and marketing/PR …

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Hyping vulnerabilities is no longer helping application security awareness – TechCrunch

5 Keys to Being a Conversational Brand and Connecting with Your Customers – Business 2 Community

5 Keys to Being a Conversational Brand and Connecting with Your CustomersBusiness 2 CommunityThe way forward for brands is to join the conversation by listening and responding to customers in a way that's inherently human. Being a conversational brand produces insights that are far more meaningful than any click, like, share or impression can …

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5 Keys to Being a Conversational Brand and Connecting with Your Customers – Business 2 Community

The 3 Most Important Questions to Ask About the Future of Customer Service – Business 2 Community

The 3 Most Important Questions to Ask About the Future of Customer ServiceBusiness 2 CommunityWe're predicting that beautifully designed user experience combined with seamless integration between multiple channels, apps, and self-serve options will win the day for brands in the future. (We are already seeing Customer Effort as a key metric that …

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The 3 Most Important Questions to Ask About the Future of Customer Service – Business 2 Community