Programmatic Advertising Innovator Among Best and Brightest in Bay Area – Mobile Marketing Watch

Mobile Marketing WatchProgrammatic Advertising Innovator Among Best and Brightest in Bay AreaMobile Marketing WatchPulsePoint, a global programmatic advertising platform, announced Thursday it has been named one of the San Francisco Bay Area's Best and Brightest Companies for 2017. The annual list is compiled based on employee assessments of corporate culture, …

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Programmatic Advertising Innovator Among Best and Brightest in Bay Area – Mobile Marketing Watch

DeviceBits Customer Support Tech to Help in iOS 11 Downloads – Mobile Marketing Watch

Mobile Marketing WatchDeviceBits Customer Support Tech to Help in iOS 11 DownloadsMobile Marketing WatchMMW learned today that DeviceBits — a leading artificial intelligence (AI) software company — has some news. The firm, by its own admission, “is all too familiar with iOS releases and the hoards of questions and issues that surround a major release …

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DeviceBits Customer Support Tech to Help in iOS 11 Downloads – Mobile Marketing Watch

Adjust Announces Coalition Against Ad Fraud – Mobile Marketing Watch

Mobile Marketing WatchAdjust Announces Coalition Against Ad FraudMobile Marketing Watch… we've received widespread interest from prominent platforms to join our efforts in the fight against ad fraud, so we've created a program where we can work with partners that adhere to our guidelines that will help us mitigate the billion-dollar …and more »

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Adjust Announces Coalition Against Ad Fraud – Mobile Marketing Watch

Narvar Survey Reveals Early Shifts in Shopper Behavior – Mobile Marketing Watch

Mobile Marketing WatchNarvar Survey Reveals Early Shifts in Shopper BehaviorMobile Marketing WatchAccording to a new report, the findings of which were shared with MMW this morning, people are exhibiting more complex and varied preferences for how, where and why they communicate with retailers. This is amplified by contrasting preferences between …

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Narvar Survey Reveals Early Shifts in Shopper Behavior – Mobile Marketing Watch

A Healthy Future for Programmatic Marketing – Mobile Marketing Watch

Mobile Marketing WatchA Healthy Future for Programmatic MarketingMobile Marketing WatchOn Tuesday, our sister site MHW learned that The Programmatic Health Council (PHC), a healthcare marketing advocacy organization, has released a glossary created to help clarify programmatic advertising terminology for healthcare marketers.

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A Healthy Future for Programmatic Marketing – Mobile Marketing Watch

New Data Points to Continued Interest, Growth in Wearables – Mobile Marketing Watch

Mobile Marketing WatchNew Data Points to Continued Interest, Growth in WearablesMobile Marketing WatchInternational Data Corporation (IDC) expects the popularity of wrist-worn devices – including watches and wrist bands – will continue to drive the wearables market forward. Meanwhile, lesser-known wearable products, such as clothing and earwear, will …and more »

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New Data Points to Continued Interest, Growth in Wearables – Mobile Marketing Watch