Are marketers underestimating the fraud threat to influencer marketing? – Econsultancy (blog)

Are marketers underestimating the fraud threat to influencer marketing?Econsultancy (blog)Brands and advertisers eager to reach audiences on popular social media channels and seeking quick entry into the influencer marketing space, are turning to platforms, automation and micro-influencers in hopes of making the media buying process more …and more »

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Are marketers underestimating the fraud threat to influencer marketing? – Econsultancy (blog)

The Weather is Changing for Omni Channel Marketing – Mobile Marketing Watch

Mobile Marketing WatchThe Weather is Changing for Omni Channel MarketingMobile Marketing WatchThe Weather Company, an IBM Business, announced this week an innovative collaboration with LiveRamp, an Acxiom company, that will enable marketers to “seamlessly integrate” Weather's unique real-time data to help drive decision-making in …

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The Weather is Changing for Omni Channel Marketing – Mobile Marketing Watch

xAd acquires WeatherBug to bolster its location-specific marketing capabilities – The Drum

The DrumxAd acquires WeatherBug to bolster its location-specific marketing capabilitiesThe DrumLocation-based marketing firm xAd has acquired the popular weather app, WeatherBug, giving it a huge trove of data that will allow it to deliver more relevant marketing to users in particular locations. The purchase comes as xAd announced another round …and more »

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xAd acquires WeatherBug to bolster its location-specific marketing capabilities – The Drum

IBM’s Weather Company employs Watson to boost its updated ad targeting platform – Marketing Land

Marketing LandIBM's Weather Company employs Watson to boost its updated ad targeting platformMarketing LandWatson interprets the company's massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns. Barry Levine on October 24, 2016 at 10:50 am. More. The Weather Company's visualization of its …and more »

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IBM’s Weather Company employs Watson to boost its updated ad targeting platform – Marketing Land

Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer – Adweek

AdweekWhy IBM Won't Be Ad Tech's Sleeping Giant for Much LongerAdweekThose four acquisitions represent a panoply of online marketing capabilities—from customer experience to ad targeting. "The one-plus-one will certainly equal more than two," said Matt Candy, vp of the European … Anjali Yakkundi, senior analyst at …and more »

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Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer – Adweek