The New York Times, Cadreon and m/SIX North America take home top honors at The Digital Trading Awards US 2017 – The Drum

The DrumThe New York Times, Cadreon and m/SIX North America take home top honors at The Digital Trading Awards US 2017The DrumOn Cadreon's big win, chairman Wayne Blodwell, founder and chief executive officer, The Programmatic Advisory, said: "BMW recognized that by having disparate sources of data that they could not overcome some of their marketing challenges. They went …

View original article: 

The New York Times, Cadreon and m/SIX North America take home top honors at The Digital Trading Awards US 2017 – The Drum

Why The Body Shop is adding mobile wallets to its marketing mix – The Drum

The DrumWhy The Body Shop is adding mobile wallets to its marketing mixThe DrumHistorically the preserve of travel brands and payment firms, high street retailer The Body Shop is shaking up its CRM strategy and experimenting with mobile wallets for the first time. It was launched to support its Forever Against Animal Testing …and more »

Read more: 

Why The Body Shop is adding mobile wallets to its marketing mix – The Drum

Jen Faull promoted to brands editor at The Drum – The Drum

The DrumJen Faull promoted to brands editor at The DrumThe DrumThe Drum has promoted Jen Faull to the newly created role of brands editor as it continues to build its coverage of the global brand marketing sector. Faull previously held the role of deputy news editor before a new structure was introduced earlier in …

See the article here: 

Jen Faull promoted to brands editor at The Drum – The Drum

Music video AR app Blin.gy shuts down – TechCrunch

TechCrunchMusic video AR app Blin.gy shuts downTechCrunchThough it had a marketing partnership with Ellen DeGeneres, who promoted the app on her show and also took an equity stake, Chosen struggled to compete with Musical.ly. Earlier this year, Chosen pivoted and renamed itself Blin.gy after figuring out how …and more »

Visit site:  

Music video AR app Blin.gy shuts down – TechCrunch

HouseCanary raises $31 million to value residential real estate – TechCrunch

TechCrunchHouseCanary raises $31 million to value residential real estateTechCrunchEstimating the U.S. residential real estate market to be $30 trillion in size, Sicklick says that HouseCanary's business revolves around selling software to appraisers and real estate investment firms. His group negotiates licensing deals for the data.and more »

Originally posted here:  

HouseCanary raises $31 million to value residential real estate – TechCrunch

How social media can save brands hundreds of thousands of pounds – The Drum

The DrumHow social media can save brands hundreds of thousands of poundsThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

Source: 

How social media can save brands hundreds of thousands of pounds – The Drum