We have a US$65B big data opportunity in Asia Pacific, and the trends point to big benefits – e27

e27We have a US$65B big data opportunity in Asia Pacific, and the trends point to big benefitse27Banking and financial services – Gartner predicts that the banking and securities industries in APAC will spend USD$67.1 billion on IT in 2017, with a focus on advanced data and analytics tools. One of the largest applications of big data is …

From: 

We have a US$65B big data opportunity in Asia Pacific, and the trends point to big benefits – e27

Marketing the ‘billion dollar fight’ – The Drum

Marketing the 'billion dollar fight'The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

From:

Marketing the ‘billion dollar fight’ – The Drum

YouTube to sunset Video Editor & Photo slideshows on September 20 – Marketing Land

Marketing LandYouTube to sunset Video Editor & Photo slideshows on September 20Marketing LandMarketing Land; Sections. MarTech · CMO · Social · SEM · SEO · Mobile · Analytics · Display · Email · Retail · Video · Home. Submit. Follow Us. Subscribe to Our Feed…

Read article here – 

YouTube to sunset Video Editor & Photo slideshows on September 20 – Marketing Land

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

The DrumIs Amazon Studios' marketing better than Netflix's? It depends on the goalsThe DrumBoth companies have aligned their marketing to meet their specific goals. Netflix puts everything, even if it does seem sometimes skimpy, into promoting the day the movie hits streaming. Amazon designs much more traditional campaigns meant to sell …and more »

View original article: 

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals – The Drum

How Brands Can Mitigate Influencer Marketing Risks – Adweek

AdweekHow Brands Can Mitigate Influencer Marketing RisksAdweekAfter Google boasted in 2016 that “YouTube delivered a higher return on investment than TV in nearly 80 percent of cases,” investing marketing dollars in YouTube seemed like a no-brainer. Then came the YouTube advertising exodus of 2017. As I'm sure …

Excerpt from: 

How Brands Can Mitigate Influencer Marketing Risks – Adweek

Gartner Showcases the Top 100 Vendors in IT – CommsTrader

CommsTraderGartner Showcases the Top 100 Vendors in ITCommsTraderGartner Top analytics firm Gartner recently revealed their list of the top 100 global vendors in the IT market for 2016, based on their revenue across market segments (excluding communication services). Some of the brands to top the list are sure to be …

Taken from: 

Gartner Showcases the Top 100 Vendors in IT – CommsTrader