The Modern Marketing Mantra for Brand Investment – Forbes

ForbesThe Modern Marketing Mantra for Brand InvestmentForbesBy Dipanjan Chatterjee. In my role as an adviser to marketing leaders, I am often asked, “How do I figure out if it is better to invest in brand or to invest in something else?” My usual response to this question is a perplexed, “Is there anything else …

More here: 

The Modern Marketing Mantra for Brand Investment – Forbes